Pepsi’s new creative campaign ‘better
with Pepsi’ debuted with eight new national commercials creating new relevant
messaging for its target consumers Gen Z and Millennials. Elevating brand discovery to new heights, the Pepsi brand is upending what we expect of the food delivery
world, with the launch of Pep's Place, where the cola comes first. That’s right
a restaurant focused on beverages first.
So, this inventive fast beverage restaurant
turns the traditional ordering process on its head. Consumers are invited to
first pick their Pepsi beverage of choice, which then prompts curated food
items based on that beverage, to enhance the overall meal experience. Pep's
Place opened in select locations in the U.S. around the country for delivery
only available through PepsPlaceRestaurant.com and major food aggregators (Uber
Eats, Door Dash and Grub Hub). So, what can you get?
That discovery Gen Z and Millennials are
looking for starts with how to order:
Step 1: Select from a bevy of Pepsi beverages:
Pepsi, Diet Pepsi, Pepsi Zero Sugar, Pepsi Real Sugar, Pepsi Wild Cherry, Pepsi
Zero Sugar Wild Cherry, Pepsi Mango and Pepsi Zero Sugar Mango.
Step 2: Choose from a menu curated with
mouthwatering food pairings for your cola choice: cheeseburgers, buffalo wings,
Cajun chicken sandwiches, chopped pork sandwiches, spare ribs, chicken caesar
salads, and more.
Step 3: Fill out the meal with delectable
sides, including mac and cheese, broccoli and Lay's chips.
Pep's Place will be open every day for the
next 30 days, giving customers ample opportunity to see for themselves that
food is Better with Pepsi.
Todd Kaplan, Vice President of Marketing –
Pepsi, stated, "For years we have known that Pepsi is the perfect
complement to a variety of foods. But even though consumers know that
food tastes Better With Pepsi, they often still forget to order a beverage with
their favorite meals," "With the launch of Pep's Place, we
have designed a new 'fast beverage' restaurant delivery concept that features a
menu and experience literally built around the idea of what foods go best with
Pepsi, allowing consumers at home to fully optimize their meals. We are
confident that by doing this, everyone will agree – and taste firsthand – how
well Pepsi goes with their favorite foods."
Better with Pepsi Goal Larger Share of Stomach
So, the Better with Pepsi creative campaign
debuted with eight new national commercials. The spots do away with
unrealistic, idealistic perfection positioning of food and instead spotlight
the celebration of unapologetic love of foods like juicy, drippy cheeseburgers,
topping-heavy hot dogs and pizzas with the extra-long cheese pull.
2021 being inclusive is better for you as well. The Better with Pepsi ads will also have a
slate of Spanish language commercials, celebrating food's role as a unifier in
the Hispanic community and at home. Better with Pepsi is more than just a
tagline for the brand; it is an unapologetic reinforcement of how consumers
enjoy Pepsi every day. Stay tuned in the coming weeks as Pepsi rolls out even
more consumer-facing experiences, point of sale displays, activations and more
to give everyone the chance to see firsthand how their favorite meal goes
Better with Pepsi.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
No comments:
Post a Comment