QuickChek Partnership with Online Lottery Service will Drive Frequency

How are you going to drive adoption of your app by consumers?  Once you garner trail on your app how can you keep you brand and app top-of-mind with consumers? According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® new partnerships can help drive app trial, adoption, while increasing frequency of use.”

In an effort to drive customer frequency with their app, QuickChek Corp. and Lotto.com Inc. are partnering to deliver customers a secure and contactless online lottery experience. This will drive new electricity into the QuickChek brand according to Johnson.

So, Lotto.com is a web-based platform that allows consumers to buy lottery tickets on any device without downloading a mobile app or depositing money into an account. As exclusive retail partner, QuickChek will enable the startup to reach consumers across the chain's convenience stores in the Garden State. It’s that simple.  Most of our regular readers will know that once again, Johnson, is highlighting a great example of customer focused interactive, participatory marketing.

QuickChek Vice President of Marketing and Operations Don Leech, "We are no stranger to today's digital world as we have been providing consumers with convenience through mobile ordering, our mobile rewards app, and the ability to order delivery online. Our partnership with Lotto.com will enable us to further meet the needs of consumers who prefer to shop and play online." 

Get this, Lotto.com is a registered courier of the New Jersey Lottery and is the second licensed lottery courier in the United States. The company's dual mission is to modernize how the lottery is played while increasing its benefit to the public by aiding state funding and bolstering the proceeds that benefit many New Jersey state-run programs.

Lotto.com CEO Thomas Metzger, stated, "Our team is here to promote the lottery in a way no one else imagined — a digital-first, user-centric way that requires no app downloads or deposits.”… "At Lotto.com we are on a mission to increase contributions to good causes, tying them to every ticket sold. To help us achieve this, we’ve partnered with QuickChek, a leader in convenience and service. Coupling this offering with our best-in-class lottery distribution platform, we are able to deliver a seamless online experience for players in the most secure way possible." Lotto.com operates an e-commerce platform based on four key pillars:

1.       Convenience: Those ages 18 and older can pick their lucky numbers manually or use the platform's Quick Pick random number generator.

2.       Security: Payment information is managed by industry leading payment partners who comply with all PCI standards and physical lottery tickets are stored in Lotto.com's fire-proof vault that is monitored 24 hours a day, seven days a week.

3.       Safety: To encourage partakers to play responsibly, the platform provides controls to set spending limits and schedule self-exclusion. It also performs age verification and geolocation checks to ensure proper use of the platform.

4.       Peace of Mind: When players purchase a digital ticket, they own it. The platform will notify players if they've won so they don't have to set "check your numbers" reminders.

This is a good thing, by supporting user participation in U.S. state lotteries, Lotto.com helps fund state-run programs across education, parks, emergency responders, veterans' health, and other vital services. Depending on the state, up to 50 percent of all lottery ticket sales support these initiatives, according to the company. Lotto.com plans to expand nationally.

How is your brand building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, music, developing brands, unique urban hemp clothing, grocerant positioning, EV Charging Stations fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.