At the intersection of food technology, consumer trends, retail sales
of cannabis, and vending machine technology; one company has what just might become
a bit hit on their hands according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Regualr readers of this blog know that automated
"salad
robots popped up at retail across the country in the last year, a new
plant-based contactless vending machine has just come to market. Now, Cultiva Wellness
of Miami has launched its new Wellness Pantry, which dispenses a
variety of CBD and hemp products.
Cultiva
Wellness call it, "the most technologically advanced automated
dispensing unit on the market today," Cultiva Wellness said the
Wellness Pantry is not your typical chips and soda vending machine.
Are you ready, the Wellness Pantry
features remote monitoring and operation, touchless payments and the use of
blockchain technology to verify customers’ age. With the automated machines, Cultiva Wellness
seeks to make hemp-derived/CBD products accessible and available to a
mainstream market. If they can do all of that, it is quite something, and
pretty cool.
Why
cannabis, why now? In a new report from Brightfield Group details most
popular CBD sweet edibles as well as consumers’ need to either take the edge
off or charge through their day. Brightfield’s U.S. Cannabis Distribution
Report: Cannabis Candy report revealed that, while cannabis candies are not to
be consumed like candy, the industries share some similarities. Flavor
innovation is thriving in both as well as the desire for both to either take a
break or recharge with something sweet.
Ok, Brightfield
narrows cannabis candy positioning down to two types. Products that help folks
unwind, according to Brightfield, are the most common – helping consumers with
relaxation, sleep and stress relief, and claiming 68% of retail display space.
Of these, relaxation
rules the roost, controlling nearly half of all cannabis candy space with a
whopping 40% shelf share. Sleep is next at 19%.
Another 22% of the
cannabis candy real estate is taken by products geared to activate energy,
focus, exercise or creativity. The researchers allot the final 10% to a
hodgepodge simply labeled “other.”
So, if all the
innovation seems familiar, it may be because the same creativity is driving
ahead in the mainstream confection space. The industry is meeting this week in
Indianapolis after the pandemic scuttled last year’s National Confectioners
Association’s Sweets & Snacks Expo.
Cultiva Wellness was founded in 2019 by
cannabis attorney Daniel Torres. Cultiva
Wellness claims its mission is to make hemp, CBD and wellness products
easily available to as many people as possible using technology-driven
solutions and they seem to be on the right track.
Torres, stated, "We want to do our
part to help people and grow the industry," “With the launch of the
Wellness Pantry, we're giving whole communities access to quality products in a
fun, interactive, safe and simple experience."
So, the first Wellness Pantry was
recently installed in the Miami suburb of Doral in partnership with
NFC Amenity Management. While Torres said Cultiva Wellness wanted the first
Wellness Pantry to launch in its hometown of Miami, the company plans to roll
out the concept nationwide.
Torres continued, "We love working
with developers, property and amenity managers who are looking to innovate and
give their residents and communities world-class experiences.”
Cultiva Wellness positions itself
as a technology-driven solutions company. In addition to the Cultiva
app and the Wellness Pantry concept, Cultiva has a footprint in hemp
wholesale/distribution, retail and e-commerce, as well as product placement in
local stores and exclusive points of sale. Its curated portfolio of proprietary
and third-party brands includes the recently introduced Caribbean Buds hemp
line.
Foodservice Solutions® specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a new menu product segment and brand and menu
integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit
us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
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