C-Store GetGo’s First Fresh Food Fast Drive Thru Site

 

Convenience stores have been garnering fast food restaurant customers for over 18 years with new grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food priced competitively. One legacy grocery store understands the size of the opportunity and is taking the next step.

That company is Giant Eagle who owns convenience store GetGo + Market; not only have the succeed with full flavored fresh food, they are now adding a drive-thru to elevate service in the minds-eye of the consumer.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, “GetGo Café + Market will see incremental fresh food sales in a dayparts.”

Brandon Daniels, public relations manager for GetGo, stated, “We’re so excited to celebrate the opening of our newest GetGo Café + Market right here in Mentor,” …. “This location is unique as it’s our first GetGo built from the ground up to feature a drive-through. We’re all about fresh food, and with this drive-through lane, we’re thrilled to bring the Mentor community our delicious made-to-order menu with the convenience you’d expect from GetGo.”

Understanding the power of the ‘halo’ of better for you that encompass the grocerant niche, GetGo will present a donation to Hunger Network. To supplement this donation, GetGo also announced the “Buy a Sub, Share the Love” initiative, in which $1 of every sub purchased in the month of February will be donated to Hunger Network (up to $2,500). Hunger Network is Cuyahoga County, Ohio’s, second-largest emergency food distribution and recovery organization, and for 25 years, has worked to end food insecurity and inequity through hunger relief centers and food rescue programs. It also works to build a healthier community by providing hygiene items, nutrition education resources and connections to health providers.

Ohio football legend Josh Cribbs was the celebrity guest team member on drive-through duty, helping to fulfill orders from 1-2 p.m. Josh was available to take selfies and sign autographs on opening day.

Yes, there was more, Ahmaad Crump, the on-court host for the Cleveland Cavaliers, as also part of the celebration from noon to 1 p.m. GetGo’s mascot, Lil’ Tot, will be joined by Cleveland Cavaliers’ mascot, Sir CC, at that time as well for photo opportunities.

Guests attending the grand opening ceremony were treated to a prize wheel with a variety of GetGo merchandise and coupons. They’ll also get the opportunity to sample several of GetGo’s made-to-order appetizers and entrees. Several of GetGo’s vendors will also be on-site offering free samples and merchandise as well.

In cae you did not know, GetGo is an innovative, food-first convenience store experience with more than 260 locations throughout western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana. GetGo offers food and fuel in a variety of models — from open-concept stores to stand-alone kiosks. GetGo Café + Market locations feature an extensive menu of high-quality, made-to-order foods and a market stocked with ready-to-eat meals, packaged goods and convenience items. Many sites offer touchless and tunnel WetGo car washes. GetGo is headquartered in Pittsburgh and operated by Giant Eagle Inc.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter