Tuesday, November 5, 2024

Grocerant Guru®: Bob Evans Excels with 'Dining Out While Dining In' This Thanksgiving



More families than ever are looking to make Thanksgiving stress-free, delicious, and reminiscent of the flavors that bring people together. Bob Evans steps in with its Farmhouse Feasts, a celebration of family, flavor, and convenience.

Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® says, Thanksgiving is all about family time, but these days, preparing the traditional feast can be daunting. Enter Bob Evans’ Farmhouse Feasts: crafted for families to savor the holiday with all the favorite dishes and none of the stress. This year, the 'Dining Out While Dining In' trend is stronger than ever as families seek the nostalgic flavors they love without hours in the kitchen. Bob Evans’ ready-to-heat-and-serve Farmhouse Feasts and other hot carryout options bring family-size convenience and cherished flavors home, all in just two hours or less.


As America’s trusted go-to for turkey and hearty family meals, Bob Evans continues to raise the bar, providing everything from slow-roasted turkey to hickory-smoked ham and all the sides, baked goods, and desserts that feel like home. “Thanksgiving is a time to cherish family moments, and with Farmhouse Feasts, we’re bringing more of those moments to the table,” said Mickey Mills, CEO of Bob Evans. “Our goal is to offer a truly relaxing holiday meal experience so families can focus on what matters most.”

Why 'Dining Out While Dining In' Is Poised to Be Big This Thanksgiving

1.       More Families Seek Time Savings – According to food industry data, over 60% of families this year want to simplify meal prep. Bob Evans offers the Farmhouse Feast as a complete solution that brings cherished flavors without hours in the kitchen.

2.       Authentic, Familiar Flavors – Studies reveal that holiday dining trends lean heavily towards comfort foods and familiar flavors. Bob Evans, known for its classic recipes, captures that nostalgia, offering slow-roasted turkey, hickory-smoked ham, and sides like bread & celery dressing that remind people of Thanksgivings past.

3.       Restaurant-Quality Meals at Home – This year, 72% of consumers are prioritizing meals from restaurants to re-create a dining-out feel at home. Bob Evans’ Farmhouse Feast embodies this trend, delivering complete meals that taste like restaurant fare but can be enjoyed around the family table.

4.       Convenience Meets Tradition – With more consumers focusing on convenience, Bob Evans bridges the gap by providing traditional Thanksgiving foods that need only heating, letting families enjoy time together without sacrificing holiday customs.

5.       Feeding Gatherings of All Sizes – With flexible options, from a family of four to larger gatherings, Bob Evans offers meals and sides that scale to any occasion, keeping family connection at the forefront of Thanksgiving celebrations.


What Bob Evans Brings to Your Thanksgiving Table

·         Farmhouse Feasts: A Full Thanksgiving Meal for Gatherings Big or Small – Select from three entrĂ©e options, including Bob Evans’ famous slow-roasted turkey, hickory-smoked ham, or slow-roasted pot roast with caramelized onions and roasted carrots. Each Feast includes crowd-pleasing sides like mashed potatoes with gravy, green beans with ham, and house-made cranberry relish. Prices start at $84.99, making this an economical choice for a stress-free holiday meal.

·         Holiday Hot Family Meals – Families on the go can enjoy Bob Evans’ signature hand-carved turkey and hickory-smoked ham served hot and ready to eat. With ample family-size portions, the Holiday Hot Family Meal, priced at $99.99, also includes mashed potatoes, buttered corn, and a freshly baked pumpkin pie, perfect for a gathering of six.

·         New Potato Lovers Bundle – Because extra potatoes are always a favorite! The Potato Lovers Bundle, available for just $29.99, features two family-size roasted sweet potato dishes plus mashed potatoes and gravy, ensuring no one leaves the table unsatisfied.


·         Family-Size Sides and Seasonal Desserts – Adding to the Farmhouse Feast, Bob Evans offers favorites like macaroni & cheese, mashed potatoes with gravy, and green beans with ham for just $12.99 each. Complete your feast with seasonal pies like pumpkin and pecan, starting at $12.29, to wrap up Thanksgiving on a sweet note.

·         Dine-In Option Available Thanksgiving Day – All Bob Evans locations will be open from 8 a.m. to 7 p.m. for guests who want a traditional dine-in experience. Enjoy the Premium Celebration Platter featuring slow-roasted turkey, hickory-smoked ham, sides, and a slice of pie, all for $18.99.

“We know families want their Thanksgiving to feel special, yet easy,” said Bob Holtcamp, President and Chief Marketing Officer at Bob Evans. “The Farmhouse Feasts deliver the flavors of home, with dishes our guests remember fondly from childhood. We’re here to help families focus on what Thanksgiving is really about.”

Families can order Farmhouse Feasts online or through the Bob Evans app, available for carryout, curbside pickup, or delivery until November 26. For details and to order, visit BobEvans.com.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: FacebookLinkedIn, or Twitter 




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