Cinnabon Focused on the Next Generation of Consumers

 

Those of you who are regular readers of this blog know that the team at Foodservice Solutions®, including Steven Johnson our Grocerant Guru® believes that Cinnabon is has one of the very best brand building marketing departments of any chain restaurant in the world.  Johnson stated recently “few companies can focus so clearly on their target market while edifying the edge with proactive positive incremental messaging as Cinnabon.”

Here is but one more example. Just in time for National Promposal Day (this Saturday, March 11) Cinnabon is rewarding 100 random students who “prompose” with a $20 gift card to enjoy Cinnabon treats, whether on prom night or another special occasion. One lucky student with the most creative “promposal” will receive the grand prize: a sweet limo ride to prom, complete with a catered order of Cinnabon treats to share before the big night, plus a year’s worth of Cinnabon for both them and their prom date!

Regular reader will understand that this is a perfect example on how to extend your brand invitation with interactive participatory food marketing.

In case you did not know, here is How to enter: Starting this Saturday, March 11 through Friday, March 17, students can enter for a chance to win by creating an original “promposal” photo or video and posting it on their Instagram or TikTok accounts - using the hashtags #CinnaPromposal and #entry and tagging @Cinnabon. To be eligible, the video or photo must be shared as a comment on the Cinnabon posts announcing the contest.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

Cinnabon All Day Success

 

There is no doubt that Cinnabon continues to lead the grocerant niche in mix & match branded bundling. Yes, KFC was first with its bucket of chicken sold for family meals.  KFC was a staple for dinner back in the 1960’s and 70’s on Sunday nights, and weeknights for most Americans.  That has all changed according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Today, Cinnabon has customers mind filled with ‘better-4-you’ branded products that keep it number one in minds-eye of consumers.  Let’s start with the Good Morning; Cinnabon Classic Cinnamon Roll single serve K-Cups to start the day, International Delight Cinnabon Creamer. Then going out includes clothing from Tank Tops, to Hoodie’s.  Then there is Mid-day wall of fun, Cinnabon Sun’s Out, Bons Out bottle for water, and the Sun’s Out canvas Tote to carry things to the beach, Meal time and snack time there are Cinnabon Jalapeno Cheddar Sausage Bites, Cheddar Roll sausage & egg Sandwich, Cinna Biscuit Chicken Bites, and yest we must include the Cinnamon Roll’s.  At night in a new partnership with ABC’s ‘The Batchelor’ they have you covered on the couch.

So, just in time for the season premiere of ABC’s “The Bachelor,” Cinnabon is giving Bachelor Nation a way to indulge each Monday with its new, limited-edition Fantasy Sweet Bundle: a combo of two Classic Rolls and two Cinnamon Roll flavored Cold Brew Iced Coffees.

Get this, the Fantasy Sweet Bundle, starting at $15, is available at participating bakeries nationwide and can be delivered straight to your door. The sweet combo can also be picked up in bakeries by placing an order through the Cinnabon app or on Cinnabon.com – perfect for those who’d like to skip the line and get ready for viewing. That is interactive participatory food marketing right out of the Grocerant Guru® handbook.

Michael Alberici, Vice President of Marketing, Cinnabon, stated, “Bachelor Nation is a dedicated fanbase that looks forward to new episodes each week and we hope the Fantasy Sweet Bundle will have them anticipating Mondays even more,” .. “To help viewers treat themselves each week, we’re giving everyone a delicious option that pairs perfectly with the exciting journey that unfolds on screen.”

Once again there is even more, to sweeten up the bundle, first-time Cinnabon app users will automatically be eligible to redeem an offer for a 4-count of BonBites – the bite-sized version of Cinnabon’s classic cinnamon rolls – when they download the app and sign up for Cinnabon Rewards. To learn more, visit Cinnabon.com or download the app from the App Store or Google Play.

So, Cinnabon fans tune into ABC’s “The Bachelor” on Mondays beginning January 3 at 8/7c on ABC, and enjoy the Fantasy Sweet Bundle every Monday for a limited time. Watch episodes on demand and on Hulu the day following their premieres.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Cinnabon a Grocerant Niche Outperformer

 

There is not a restaurant company in the world that offers more mix and match meal component bundling options than Cinnabon according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Cinnabon sells their grocerant niche Ready-2-Eat or Heat-N-Eat Classic Cinnamon Rolls for Takeout and delivery, CinnaPastry, Cinnamon Frosted Cinna Sweet Swirls, JUMBO SNAX, Cream of Wheat, Caramel Pecan Roll, Cinnabon Skincare Bundle Gift set, Hoodies, Cinnamon Bread, Pillsbury Grands!, Ice Cream, K-Cup Pods, Coffee Creamer, Mugs, etc. Everything from the Coffee Cup to room spray to edify the Cinnabon branded experience.

This holiday season Cinnabon is once again adding a little extra sweetness to everyday life, as loved ones enjoy traditions and special moments together.  So, Cinnabon is celebrating those special traditions and moments the best way they know how – by adding some frosting to the season, with the return of its Signature Frosting Pints. 

The frosting pints are now available for a limited time at select bakeries nationwide and on the new Cinnabon app for pickup or delivery – giving fans plenty of opportunities throughout the holiday season to bring the magic of Cinnabon to holiday recipes and gatherings.  

 says Michael Alberici, Vice President of Marketing, Cinnabon, stated, “There’s no better way to truly bring to life our ‘Life Needs Frosting’ motto than with a delicious pint of our Signature Frosting,”…. “Our signature frosting is a versatile way to add sweetness during a season when people are craving it whether it’s enhancing holiday recipes and treats, enjoying it as a treat on its own, gifting it to friends and family or adding a little extra to top off your Cinnabon cinnamon rolls.”  

We all know the iconic cream cheese frosting that makes Cinnabon classic cinnamon rolls and the holiday favorite PecanBon cinnamon rolls oh-so craveable, frosting pints offer a tasty and unique way to elevate holiday recipes. For recipe inspiration, fans can visit Cinnabon.com/holidays or Cinnabon’s TikTok and Instagram for 11 frosting recipe hacks, including a Grilled Strawberry, Brie and Cream Cheese Sandwich, Frosting Hot Chocolate and a festive frosting-rimmed cookie martini. 

Grocerant Niche Holiday Gifting Made Easy with CinnaPacks  

Beyond holiday baking, bringing sweetness to loved ones is easy by gifting CinnaPacks of Cinnabon’s classic ooey-gooey cinnamon rolls and PecanBons. Available in 4 and 6-count of Classic rolls, 9-count and 15-count of MiniBon rolls or 16-count BonBites, CinnaPacks can be ordered with the traditional Signature Frosting or topped with a Cinnabon specialty - caramel frosting with pecans - to create Caramel PecanBons. Starting at $11.00, pricing varies per bakery.    

The limited-edition Signature Frosting pints and CinnaPacks can be purchased at participating Cinnabon bakeries nationwide. New this year, guests can pre-order their Cinnabon treats for pickup or delivery on the new Cinnabon app or www.Cinnabon.com.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

At Cinnabon Expanding the Brands Reach is What they Do Best

 

Restaurant for years have expanded their brands into the frozen food court much to the delight of consumers looking for comfort food or the craveable branded menu items they get at their restaurants according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Cinnabon has expanded it brans presents in more non-traditional avenue of distribution than almost any other restaurant brand in the world according to Johnson. Understand that the customer is dynamic not static and seeking new fresh food discovery, Cinnabon is now expanding from the “food court to the front porch.”  

Adding incremental relevance Cinnabon is focusing on a new rewards app, as well as first- and third-party delivery.  That’s right third-party delivery so they can delivery fresh hot cinnamon rolls to you home or office.

So, this is a big step forward within the grocerant niche for Focus Brands-owned Cinnabon, who no longer wants to just be known as the snack you grab at the mall food court: they want you to pick up an order of cinnamon buns from your doorstep or down the street from a food truck according to the company.

Slowly moving forward during the pandemic, Cinnabon had been working on spreading its wings, from introducing the brand’s first ever rewards app, to opening ghost kitchens so more people can have access to Cinnabon treats, even when they’re not in a shopping center.

Kendall Ware, Chief Brand Officer for Cinnabon, stated, “It’s a huge focus point for us to take Cinnabon street side,” ... “We know we’re strong in malls and there are plenty more malls we can get into and continue to grow in, but we want to grow in non-traditional venues, food trucks, ghost kitchens, and whatever we can get our hands on. We want to open the doors to experience the brand in a way that has not been done before.”

There is of course one more thing for Focus Brands Cinnabon, that means looking at cobranding opportunities with their sister brands like Auntie Anne’s and Carvel, along with offering both third and first-party delivery, and creating awareness for their customized rewards app. “Luckily our product travels well,” Ware said.   Consumers are dynamic not static are you looking a customer ahead?

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.

Pilot Flying J Partnerships Drive Sales

Success does leave clues and in retail foodservice there are very few things that work better than Limited Time Offers (LTO) of unique branded products according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®

Pilot Flying J’s new LTO Cinnabon French Toast Sausage Bites are perfect for breakfast or snacking on the road that fit in to its branded messaging creating ‘new electricity’ according to Johnson. The bites feature sausage wrapped in fluffy dough inspired by the world famous Cinnabon dough which are then rolled in Cinnabon French toast seasoning and served with a side of maple syrup.

New partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward according to Johnson. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.

Pilot Flying J has codeveloped a s fun food combo that is only $3.09 for a three count ($4.29 for a five count) and sold exclusively at select Pilot and Flying J Travel Centers. Try them with Pilot Flying J’s exclusive line of delicious coffee varieties brewed for those who drive America.

Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant