City Barbeque Creates Customer Focused Participatory Marketing

 

Regular customers know that in the heart of every City Barbeque joint is its pitmaster, a teammate trained in every element of the art of barbeque. Selecting the perfect brisket, loading the smoker with the best local hickory, or keeping an eye on the all-important time and temp … a City BBQ pitmaster has to stay on top of all of it.  Now consumers can get a taste of what that life is like by playing Pitmaster https://www.citybbq.com/pitmaster, a new digital game from the teams at City Barbeque and Decise. 

Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, stated, “consumer focused interactive and participatory food marketing programs elevate brands while driving top-line sales  and bottom-line profits.” 

Ok, in case you were wondering, the goal is to smoke as much meat as possible to feed as many folks as you can. You can choose from pork, sausage, ribs, and bone-in chicken: Each meat needs a different amount of time on the smoker and can feed a different number of people.

You’ll play as a pitmaster—loading meats on the smoker, keeping the smoker temp stable, and pulling off that slow-smoked barbeque when it’s perfectly done. Points are awarded based on how many folks you can feed in one minute: Will you be an apprentice, a pit boss, or a full-blown pitmaster? 

Annica Conrad, chief brand officer for City Barbeque stated, “Our pitmasters have spent years honing their craft,” …. “This game is an incredible way to honor the work they do—and to see how much fun we can have ‘slow’-smoking barbeque in the span of a minute!” 

Kyle Pott, senior managing partner at Decise, stated, “City Barbeque’s dedication to providing authentic barbeque experiences is truly inspiring. We’re delighted to have been a part of their journey in creating the Pitmaster game, where players can step into the shoes of City Barbeque’s talented pitmasters,” …. “Be careful, though: The pitmaster job isn’t easy, and your mouth will be watering just thinking about that delicious barbeque!”

Interested, Pitmaster will be available through November 30, 2023, with new rewards for each level dropping each week. All rewards are in the form of City Rewards offers and are valid for one week, so you’ll have time to use them before you play again to earn the next week’s offer. Not a member of City Rewards? Join now so your account is ready to receive your hard-earned rewards. 

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutio23ns.US or call 1-253-759-7869

City Barbeque Holiday Takeout Package

At least one grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food will grace 87.4% of all meals service at home this year according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

This year City Barbeque wants to sell you an entire meal and is now taking orders that available by reservation only. You can choose from a smoked bone-in ham or a whole smoked turkey: both meal options come with two pan sides and a quart of gravy, feed 14 folks (with leftovers), and are available for $149.

There is also a meal featuring a smoked turkey breast is for $69; this meal feeds eight folks (with leftovers) and comes with two-quart sides and a pint of gravy. Due to limited supply, these holiday meals and meats are only available to order in-store or over the phone.

Hams, whole turkeys, and turkey breasts can be purchased independently as well, with hams and whole turkeys available for $79 and turkey breasts for $45. Just like the award-winning meats City Barbeque serves every day of the year, all of the joint’s mouthwatering holiday meats are smoked on-site over local hickory wood.

Mix and match meal components are hallmarks of the grocerant niche and City Barbeque serves a wide range of classic homemade sides—including sweet potato casserole, smashed potatoes and gravy, green beans with bacon, creamy mac & cheese, corn pudding, and more—available by the pint, quart, or pan. For those looking for something a little less traditional for their holiday table, City Barbeque serves up whole briskets and whole pork shoulders to carve at home; full-service holiday catering is also available for those who want to avoid the kitchen entirely.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.