2019 Marks the tenth year Steven Johnson,
Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions® has
written about Boston Market the
chain he loves to like. However, as
regular readers of this blog know Boston Market according to Johnson has lost
its way. Over the past ten years Boston
Market has closed more stores than it has opened and in the minds of many consumer
continues to have less relevance today then it did back then.
However, once again Boston Market wants
to save you time cooking Thanksgiving.
They have looked at who their customers are, tried to figure out what
they wanted for a holiday meal. They now
have a plethora too many holiday meal options to suit Johnson. So, let’s take a
look:
1. Holiday
Heat & Serve: Chilled complete meals that include entrees, appetizers,
sides and pies to feed four to 12 for as little as $10 per person are fully
cooked and can be picked up at any Boston Market restaurant the week of
Thanksgiving. Guests can even order a Complete Whole Roasted Turkey Meal for
12, which consists of a whole roasted turkey, mashed potatoes and gravy,
vegetable stuffing, spinach artichoke dip and crackers, cranberry walnut
relish, dinner rolls, one apple pie and one pumpkin pie.
2. Holiday
Catering: Hot, ready-to-serve, buffet-style dinner for crowds of ten or more
start at $10.99 per person and can be delivered straight to any home or office
or picked up at any Boston Market restaurant.
3. Holiday
Home Delivery: Twelve complete Thanksgiving spreads, a la carte sides and
desserts can be shipped directly to your door with the push of a button. Now
through Sunday, November 24, anyone in the contiguous United States can visit
BostonMarket.com and order from a wide range of signature Boston Market
Thanksgiving meal options, choosing their ideal match. Each pre-cooked order
will ship frozen and, once fully thawed, be ready to heat and serve within two
to three hours.
4. A
La Carte: Perfect for those Boston Market guests who may need an extra entree,
side, appetizer or dessert to get their holiday dinner table-ready, guests can
order chilled, fully cooked options for pick up in restaurant the week of
Thanksgiving.
5. Thanksgiving
Day Meal: Nearly all Boston Market locations will be open on Thanksgiving Day
to offer guests who wish to dine-in or carry-out a traditional plated holiday
meal featuring sliced roasted turkey breast or half signature rotisserie
chicken, two sides, a dinner roll and a slice of apple or pumpkin pie for
$13.99. A Family Feast for 3, whole pies and home style side dishes can also be
picked up on Thanksgiving Day, while supplies last.
6. Boston
Market fans can also get an extra bonus when placing an order or dining with
Boston Market this holiday season thanks to the new “Rotisserie Rewards”
program. The loyalty program, available via the new Boston Market mobile app
for iOS and Android, online at BostonMarket.com or in-restaurant, will allow
customers to earn one point for every dollar they spend in-restaurant or
online, which can be redeemed for free food and other exciting prizes –
including a free holiday meal for 12 or even a one-ton helping of any of its
world-famous sides.
While
grocerant niche fresh food sales have exceed 9.7% a year for the past 10 years
Boston Market’s sales have not. Grocerant
niche consumers are migrating to avenues of distribution with a clear message,
fresh food, fast service, that is priced right.
If your price, value, service are in-line with consumer expectations your
year over year customer counts will be down.
Looking a customer ahead requires to know who, your customers are, what
they are eating, and where they are eating it.
Don’t
try to be all things for everyone eating Thanksgiving Dinner. Do what you do best. Need Help doing that. Watch your Holiday sales if your year over
year customer counts are off. Call
us. If they are not up as high as
grocerant niche sales, call us. Success
does leave clues. Don’t close stores,
grow stores top line sales and bottom line profits.
Foodservice
Solutions® team is here to help you drive top line sales and bottom-line profits.
Are you looking a customer ahead?
Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may the clue you need to propel your continued
success.
