Netflix TV Food You Can Eat

 

Today there are more than 74,4 million subscribers in the U.S. and Canada to Netflix.  If success does leave clues and it does Netflix has picked up enough clues to continue to drive top line sales and bottom-line profits.

 According to Steven Johnson Grocerant Guru® at Tacoma WA based Foodservice Solutions®, “Netflix has become the leading ‘food forward’ company in the U.S. by developing its ‘culinary space’.

It will not be long before you can say that; You watched it. You wanted it. Now, You Get it Delivered.

Here is what was recently reported; “Netflix on Last week announced it will create its first “culinary space” on June 30. The new Netflix Bites will open in Los Angeles and will feature food from the chefs you’ve come to love on the smaller screen from shows like “Chef’s Table,” “Iron Chef: Quest for an Iron Legend,” and “Is It Cake?”

From “Iron Chef,” for example, will be dishes from Curtis Stone, Dominique Crenn, Ming Tsai and Andrew Zimmern. From “Chef’s Table,” Rodney Scott and Ann Kim will contribute. Nadiya Hussain of “Nadiya Bakes,” is involved, as is Jacques Torres of “Nailed It!”

Drinks will be created by Frankie Solarik, Julie Reiner, LP O’Brien and Kate Gerwin of “Drink Masters.”

The chefs will team up for a special tasting menu at the venue in the Short Stories hotel near Los Angeles’ Farmer’s Market at The Grove, though the actual menu has not yet been revealed. Keep in mind that reservations require a $25 deposit (applied to the bill) and menu modifications will be politely declined. Also, the chefs will not be on site, the website notes.

Netflix has experimented with “immersive activations” tied to various shows in the past, like The Queen’s Ball: A Bridgerton Experience, as well as Stranger Things: The Experience, and Money Heist: The Experience.

Netflix Bites will have a limited-time run. But we think there are more opportunities to bring streaming shows to life with food, and not just with Netflix shows.

From “Yellowjackets,” there should be roasted, uh, meat and snowcones, for example.

St. Louis sushi—ham and cream cheese rolls stuffed with a pickle—make an appearance in “Somebody Somewhere” season two on HBO. Other bar options could include whiskey with a laudanum sidecar (“Outlander”).

There are the obvious s’mores (“The Menu”), Italian beef sandwiches and chocolate cake (“The Bear”), honeycomb cookies (“Squid Game”), and pastrami sandwiches (“The Marvelous Mrs. Maisel”)

Netflix could revive dishes from Luke’s Diner (“Gilmore Girls”), as well as Bluth’s Frozen Banana (“Arrested Development,” nuts are 10 cents extra), and “Sex in the City’s” Magnolia Bakery cupcakes and Cosmos.

How food forward are you?  Brand messaging has evolved from the TV set to the front door. TV advertising is not dead but new avenues of distribution are opening up.

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.

Netflix or Pizza not Both

 

The ‘good old days’ of dinner and a movie look as if they are becoming a relic of a by-gone-era. At the intersection of the consumer and the producer price inflation accelerating again month is a time starved, consumer trying to figure out have to pay for both dinner and a movie at home on Netflix according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

In the U.S. wholesale prices were up 11.2% year over year in March—and up 1.4% month over month—in an inflation acceleration from February, the Bureau of Labor Statistics reported April 13.

So, last month, the Bureau of Labor Statistics (BLS) reported that producer prices had risen 10% on a 12-month basis in February and 0.9% over January levels.

March's producer prices report came a day after the BLS issued its consumer prices report for the month, which showed inflation reaching 8.5% across the economy and 10% for food at home, another 40-year high.

It gets worse, final-demand food prices were up 16.2% year over year in March, outpacing February's 13.7% climb. Month to month, wholesale food prices advanced 2.4%, accelerating from increases of 1.8% in January and 2.1% in February.

Restaurants and grocery stores must be concerned that grains and fresh vegetables saw sharp price spikes last month, with grain prices up 16% over February alone and up 40% on a 12-month basis. Fresh and dry vegetables, which had seen wholesale prices slide month to month in December, January and February, did an about-face in March: Prices shot up 42% over February levels and are now up more than 80% year over year.

Just how much can the consumer take before they start to cut back?  Well according to Bloomberg news in Europe the cost of gasoline and heating fuel because of the invasion of Ukraine consumers are ‘dropping subscriptions’ to help save money for heating fuel.  If it becomes a choice between dinner and a movie at home or a warm house.  I know I for one would pick a warm house.

If prices continue to rise in the U.S. and looking at these other inflation leaders within final-demand foods included shortening and cooking oils (up 8.4% in the month and 46% year over year), processed chickens (up nearly 29% year over year), fish/shellfish (19.7% year over year), dairy products (19.3%) and pasta products (16.7%). The choice of going out to dinner, or even takeout for dinner could soon become a choice many will opt out of according to Johnson.

Is there any light at the end of the tunnel? Maybe so, as wholesale fresh fruit prices were up 18.5% year over year but slid 8% from February. Beef and veal producer prices were up 16% on a 12-month basis (matching retail price inflation) but saw a second consecutive month-over-month decline, falling 7.3% in March after slipping 3.6% in February. How will you invite the consumer to your brand when prices keep going up?

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Starbucks has a Club so you can See How to Make Movie

 

Did you ever want to learn how to make a movie?  Do you own a smart phone with a video camera?  Well, you guessed it.  Starbucks has partnered with Netflix to help you do just that.  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, “Starbucks the global leader in Coffee is schooling other food retailers on just how interactive participatory marketing should be done.”  That will drive new electricity into each brand. 

Netflix has partnered up with Starbucks for the club. So, they are launching a monthly social content series titled “But Have You Read the Book?” hosted by “Orange Is the New Black” star Uzo Aduba.

This is so good, get this filmed in various Starbucks locations around the U.S., each episode will share an inside look at how a book is brought from page to screen. Cast, creators and authors will engage in conversations about both the book and adaptation — what drew them in, how they relate and its messages.

That’s right integrated interactive participatory branded consumer marketing. Simply outstanding. The press release shared a few titles, “From ‘Bridgerton‘, ‘To All the Boys’ and ‘Sweet Magnolias’ to ‘Queen’s Gambit’, ‘Unorthodox’, ‘Virgin River’ and of course ‘Orange Is the New Black’,

Netflix CMO Bozoma Saint John, stated, Netflix loves bringing books to life on screen and creating conversation with passionate readers and fans,” …“We’re thrilled to partner with Starbucks and excited that the incredible Uzo Aduba will be our host to discuss favorite books and what goes into the writing, developing, casting and creating of our beloved series and films.”

Here is what you have to do to sign up for the Netflix Book Club, simply visit their website each month to learn about the current selection and read the book before the adaptation is released on Netflix. You will then find behind-the-scenes content and discussion guides so you can dive deeper, followed by an episode of “But Have You Read the Book?”, which will be on the Still Watching Netflix YouTube Channel and the Netflix US Facebook page.

For more detail the official video link announcement from Netflix on YouTube is bleow:

The first pick for the new book club is “Passing,” a Harlem Renaissance-era novel by Nella Larsen. The book, which was published in 1929, can be read online for free through Google Books. The film adaptation of “Passing” will hit Netflix on Nov. 10, with the first episode of “But Have You Read the Book?” airing on Nov. 16.

You can also purchase the ebook for $4.99 on Kindle or as a mass paperback for $5.99 on Amazon.

How are you going to drive new electricity into you brand? According to Johnson, “Brand relevance is in part driven with innovation in new food and related products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information.