At Urban Plates Pricing is Customer Relevance

 

What are you working on at your restaurant?  Are you redesigning your footprint for operational efficiencies, fixing the supply chain, getting new quotes on paper supplies, selecting new uniforms?  I’m sure you are busy remember however that what ever you do it must have a positive effect on customer relevance. 

There is nothing more relevant today to consumers than price.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, “if you want to garner new customers and or increase the frequency of customer visits you had better be honed in on the price you charge for everything.”

Urban Plates understand just how relevant pricing is too consumers. At a time when many restaurants are raising prices, the chef-driven concept, is doing the opposite. Urban Plates recently announced it is dropping prices on a selection of some of the restaurant’s most popular salads, sandwiches, and bowls. Additionally, Urban Plates has expanded its Everyday Value Menu to include 13 meals for under $13.

Ok, the selection of meals with lower prices include: 3 Chicken Tender Plate with two sides; 6 Chicken Tender Feast with 2 house made dipping sauces and grilled artisan bread; Salmon Caesar Salad; Steak Salad; Chicken Cobb Salad; and Chicken Caesar Salad.

Expanding relevance, Urban Plates has also expanded the lineup of items on its Everyday Value Menu and revamped prices to start at just $9.95. The 3 UP Plate, which includes a choice of three scratch-made sides, the Caesar Salad, and the House Salad are all just $9.95.

Now there are other affordable options, now all under $13, include: an all-new 2 Chicken Tender Plate; Moroccan Chicken Braise; Beets + Avocado Bowl; Chargrilled Cheeseburger + Fries; Grilled Chicken Sandwich; Portobello Mushroom Sandwich; Crispy Chicken Tender Sandwich; Nashville Hot Chicken Tender Sandwich; Chili Glazed Grilled Tofu Bowl; Local Mixed Beet Salad; and the 4 UP Plate for those who want to make a meal of four scratch-made sides.

Saad Nadhir, CEO and Co-Founder of Urban Plates, stated, “Finally, some good news on inflation,”… “Costs on some key raw ingredients have eased recently and we’re passing the savings along to our Guests so they can continue to enjoy wholesome meals at even more affordable prices. Of course, our portion sizes, ingredient quality and friendly service are not changing.”

Edifying the relationship even more customers can save even more with Urban Plates subscription program, Plate Pass. For $5 a month, Guests get a 20% discount for themselves and everyone on their entire check (for up to 15 entrees) including desserts, beverages, wine and craft beer, and add-ons including extra protein or sides. Plate Pass can be used for dine-in or takeout purchases. 

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Planning Thanksgiving Dinner Let Urban Plates do all the Work

 

Don’t spoil the time you have to spend with the family, friends, and neighbors go to waste over the upcoming Thanksgiving Holiday cooking day and night worrying if anyone will like it.   

According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, you should take the just a minute to visit a restaurant site the ilk of Urban Plates and simply let them plan and cook your meal. 

Eat, drink, and be thankful with Urban Plates this Thanksgiving. Urban Plates culinary team has been perfecting recipes for holiday classics and will do the cooking, so you don’t have to. From a show-stopping turkey dinner with all the trimmings to sweet treats to end the meal, choose from heat-at-home and ready-to-eat, it's everything you want to eat at a memorable family meal.

Chef Joe Noonan, Culinary Director of Urban Plates, stated, “Due to the ongoing turkey shortage, we have developed a special menu in advance for people to pre-order their dishes to get ahead of the game,” ... The menu features Urban Plates’ most popular dishes and traditional Thanksgiving eats made with wholesome ingredients and Urban Plates’ made-from-scratch mindset.”

Johnson believes that Ready-2-Eat and Heat-N-Eat fresh prepared food is perfect for holiday meals.  The Urban Plates, Thanksgiving Turkey Family Feast is one of the premiere heat-at-home option for families.  Serving 6-8 people, the menu includes antibiotic and hormone-free herb-roasted cage-free turkey breast, mushroom stuffing, gravy, cranberry relish, artisan bread, choice of two sides.

So here is how it works, Your meal will be provided fully cooked and chilled, with heating instructions. Two sides will be included with every feast, like the new seasonal Creamed Spinach, along with, Mushroom Stuffing, Rainbow Carrots & Golden Beets, Roasted Brussels Sprouts with Turkey Bacon, and new Fall menu items such as the Roasted Sweet Potatoes with Peppers & Onions. Prices start at $169.95 for the complete meal; additional feast sides are $29.95 each.

All Turkey Family Feasts must be pre-ordered by November 20 and picked up on November 22 - 23.

Yes, they have grocerant niche Ready-2-Eat meals as well: Urban Plates is also offering hot ready-to-eat options such as their Turkey Family Meal ($99.95), which serves four people and includes Herb-Roasted Turkey Breast, Stuffing, Roasted Brussels Sprouts, Mashed Potatoes, Gravy, Cranberry Relish, and Rustic Bread, a perfect option for the friend or family member who doesn’t enjoy cooking but wants to bring something tasty to the family function.

Turkey plate meals ($23.95) are also offered to dine-in or take out along with single-family sides; this is ideal for a couple's date night or singles dinner available at all locations November 22 - 24.  Whole desserts are also available for pick-up including the seasonal Apple Pie (available 11/22-11/24) and year-round favorites such as the famous Mango Tart, Chocolate Vanilla Layer Cake, Flourless Chocolate Cake, and Hummingbird Cake, all ranging from $23.95 - $59.  Now you are ready for the holidays.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

At Urban Plates Price, Value, Service, Equals a Subscription

 

Driving customer frequency is more important today than ever.  Building a brand with a loyal following requires that your brands price, value, service equilibrium reflects what customer want according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

At the intersection of dinner, technology, and any restaurant brand today there is a fight for share of stomach according to Johnson.  Urban Plates recently officially launched its subscription membership program, Plate Pass. The first of its kind in the restaurant industry, Plate Pass is a monthly subscription that makes every menu item $10 (or less) for a fee of just $10 a month. Thus, the more meals you buy the more you can save. 

Adding relevance for most customers the Urban Plates subscription is available exclusively on the Urban Plates app (download for iPhone and Android) for dine-in and takeout orders, Plate Pass offers the entire breadth of the Urban Plates menu, which includes over 30 individual entrées (average cost $13.50) across four sections (plates, salads, sandwiches, and bowls) for $10 or less.

Note: The Plate Pass memberships are valid for one month from the date of purchase and automatically renew unless canceled.

Urban Plates conducted a pilot program.   Subscription members saw an average savings of $42 per month using Plate Pass. To mark the official launch of the program and make the savings that much greater, Urban Plates is pricing its $10 Everyday Menu items at $9 exclusively for Plate Pass members. All of this is part of the brand’s mission to make craveable, wholesome, and healthy food accessible to all.

Urban Plates co-founder and CEO Saad Nadhir, stated, “Everyone wins with Plate Pass," … "Members get any of our entrees for $10 or less and save an average of $42 per month for a low $10 monthly fee. The quality, variety, and great taste of Urban Plates is now accessible to all.  How are you garnering consumer buy-in to your brand?

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter