Tuesday, March 31, 2015

Pizza Hut, Chipotle, Subway Customization, Personalization, Success

Ready-2-Eat and Heat-N-Eat fresh prepared food that enables customization, personalization, and individualization is driving the success of both the grocerant niche a companies the ilk of Subway, Chipotle, and Pizza Hut.  According to Foodservice Solutions® Grocerant Guru™ brand value is enhanced when companies create a platform for consumer convenient meal participationdifferentiation and individualization.   

In a recently released Harris Poll called the 2015 EquiTrend Brand Equity Index.  That was comprised of three factors: familiarity, quality and consideration, which measures a Brand Equity rating for each brand. Brands with the highest scores for equity receive the Harris Poll EquiTrend "Brand of the Year" award for their category. This was a big study that captured data from more than 38,000 Americans assessed over 1,400 brands across 148 categories. 

Here are the findings; “Subway received a Brand of the Year award in the Sandwich Shop category, while In-N-Out Burger took the award for the Burger Restaurant category, Chick-fil-A for the Chicken Restaurant category and Pizza Hut for pizza chains…

Receiving the award for strongest equity in Coffee & Quick Service Restaurants was Krispie Kreme and Chipotle for the Fast Casual Mexican Restaurant category.

"Brands that build and keep their promise over time—and develop strong differentiation—stay relevant for the long term," said Joan Sinopoli, VP of Brand Solutions at Harris Poll, in a press release. "Strong equity has value and can sustain companies through hard times."

Success does leave clues and three strong clues are customization, personalization and individualization.
Are you interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Monday, March 30, 2015

Dickey’s Barbecue Mix and Match Easter Feast

Nothing says Ready-2-Eat or Heat-N-Eat fresh prepared food quite like barbecue. Dickey's Barbecue Pit launched their twist on the traditional Easter Feast with a mix and match bundled of meal component favorites.
Dickey’s is the largest barbecue chain  in the U.S. and this Easter is offering the popular Barbecue Honey Ham or a complete Easter meal that feeds up to twelve family members with the option to order online for convenience. Easter hams have been a Dickey's tradition since 1952 by the way.

Roland Dickey, CEO for Dickey's Barbecue Restaurants, said "We're proud that our Barbecue Honey Ham is a holiday tradition for many of our guests across the country. It's humbling that guests continue to trust our family for their family gatherings for holidays."

Dickey's Barbecue Honey Ham is a 6-7 pound spiral cut ham that is glazed with a combination of honey and Dickey's signature hickory smoke. Dickey's Complete Easter Meal includes the Barbecue Honey Ham along with baked potato casserole, green beans with bacon, Caesar salad and a dozen buttery rolls for $99.95. The Barbecue Honey Ham is also available for individual order for $59.95.

"By offering holiday meals our guests can order from home or the office, we hope to make Easter entertaining seamless," said Christie Finley, chief brand officer of Dickey's Barbecue Restaurants, in a release. "Online ordering continues to gain popularity amongst our guests and a growing revenue stream for our brand."

Grocerant niche mix and match meal component offerings are creating new avenues of fresh food distribution for many companies.  Is your company exploring new non-traditional channels of fresh food distribution? Are you ready to drive new sales edifying your brand? We can help.

Are you trapped doing what you have always done and doing the same way.  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Sunday, March 29, 2015

IKEA Easter Buffet a Hit

Once again America’s favorite furniture stores stole the hearts and minds of consumers with it’s family focused Easter Buffet / Smorgasbord.  The price was $11.49 for adults kids under the age of 12 only $2.99. Ready-2-Eat and Heat-N-Eat fresh prepared food continues to draw new customers, crowds, and conglomerates into the mix creating food retail discontinuity. 

Most everyone considers IKEA a furniture store that sell furniture and some food.  It’s important to point out that IKEA’s restaurant Café Ready-2-Eat and Heat-N-Eat fresh prepared food sold $ 2 Billion dollars of food last year. Yet, the restaurant trade industry overlooks this consumer focused, customer favorite outstanding Grocerant niche food retailer. IKEA serves great fresh food fast.

Again this year IKEA’s traditional Påskbord offering included several Swedish favorites. IKEA’s Smörgåsbord was held Friday, March 27, 2015. This brand integrated Easter marketing helps build value for the brand.  Is your company looking for new revenue stream to edify your brands base? Ikea has found $2 Billion in revenue. The IKEA Smörgåsbord helped here is what  they offered:

Assorted herring
Hardboiled eggs with mayo and shrimp
Shrimp with cocktail sauce
Marinated salmon with mustard sauce
Poached salmon
Assorted cheeses
Tossed green salad
Beet Salad
Swedish meatballs
Mashed potatoes
Boiled potatoes w/dill, lingonberries
Swedish Ham
Assorted Swedish desserts and cookies
Fountain Beverages
Hot beverages

Foodservice Solutions® has helped many industry leaders and can help any retailer identify, quantify, qualify, opportunities within the Grocerant niche. Legacy retailers from Europe, Asia, and North America have been helped by Foodservice Solutions™ Grocerant Guru™.  Is your team ready to garner new revenue streams?  Do you want to edify customer brand loyalty?

www.FoodserviceSolutions.us  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging marketing integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche and has been since 1991 Contact: Steve@FoodserviceSolutions.us  1-253-759-7869

Saturday, March 28, 2015

McDonald’s Integrated Brand Marketing Success or Madness?

Last week Adage reported that some Philippine consumers were surprised by a” toll booth turned into a McDonald's drive-thru, which treated them to a free toll and a free breakfast. Consumers in Ho Chi Min City may get customized Coke cans with McDonald's #ImLovinIt printed on the side. In Sydney, people will be encouraged to jump into a coffee-cup-shaped ball pit.” It’s not madness it is integrated brand marketing at its best. 

The new global integrated campaign, called "Moments of joy," is the latest iteration of the chain's brand refresh launched early this year. The effort marks McDonald's biggest global push since "I'm lovin' it," said McDonald's Senior Director-Global Brand Development Matt Biespiel.

Mr. Biespiel, told Adage “as the company seeks to connect with young people. To reach that audience, he said that McDonald's is working to evolve into more of a content producer rather than simply a large advertiser that buys massive amounts of traditional media.

Mr. Biespiel continued “the company knows it needs to reach people who are "moving across screens," in particular millennials. "We have to try different things. Some thing work out well, some don't. Part of our culture of continuous improvement, and with this we're trying new methods we've never tried before."
McDonalds is extending customer relevant messaging with this life and lifestyle interactive fun consumer focused integrated brand push.   

Activations in Manila, Ho Chi Min City and Auckland, New Zealand, will follow shortly after. Other countries that will be part of the campaign include Japan, Italy, China, France, Poland, Brazil, Romania, Argentina, the U.K. and the U.S. In the U.S., the company will put on a Ne-Yo concert; the R&B singer has been crowdsourcing lyrics for a new song via social media that he'll perform at the show. In London, pop star Jessie J will host a concert on a double-decker bus.

Boots’ wallpaper or clothing McDonald’s is doing this program right and I am simply Lovin it!

Visit: www.FoodserviceSolutions.us  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant