Tuesday, December 6, 2022

Trader Joe’s Grocerant Mix & Match Meal Components, Resonate with Consumers

 


Regular reader of this blog know that the halo of ‘better for you’ is one of the key drivers of the successful growth and consumer adoption of the grocerant niche.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Trader Joe’s focus on food quality, variety, portion size, combined with a true understanding of today’s consumers will continue to drive top-line sales and bottom-line profits.

In a recently released study titled a, Brand Intimacy Study from marketing and research firm MBLM, which used an AI-driven analysis of 1.4 billion words used by consumers in discussions of hundreds of brands we decided to share knowing all of our regular followers simply like this kind of information.

So, according to MBLM, Trader Joe’s is a leader in creating emotional connections with its customers. In the analysis, the retailer was associated with keywords such as “delicious” and “tasty” and earned top marks across the archetypes of identity, ritual and indulgence.  

Mario Natarelli, managing partner at MBLM, stated, “Trader Joe’s is winning customer hearts and minds not only as the highest performing retailer in MBLM’s Brand Intimacy 2022 Study, but also among the top 10 out of hundreds of brands across industries,” … “Its focus on unique offerings, affordable prices, friendly staff and creating its own unique ethos, is effectively connecting with customers, who see it as a preferred alternative to generic, anonymous grocery store brands.”


This will surprise no one, Costco ranked second on MBLM’s study, topping the expansive retail category that also included home improvement, beauty and clothing stores. Other food retailers faring well among shoppers include Amazon (No. 4), Whole Foods (No. 5), Aldi  (No. 7), Walmart (No. 9), Target (No. 15) and 7-Eleven (No. 17).

Now on a broader level, MBLM’s analysis indicated that consumer loyalties to certain stores are strong. Since the onset of the pandemic, brand performance has increased by 19% and consumers have bolstered the brands with whom they are forming emotional connections by 9%.

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Does your messaging look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.



Monday, December 5, 2022

The Fresh Market Focus is on Grocerant Niche Holiday Meals and Meal Components


When food retailers focus on the consumer, they more often than not win the hearts, minds, and pocket book of the consumer according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

This year, The Fresh Market is gearing up for December holidays focusing on consumer trends garnering the most attention in the food industry.  This year they are focused on garnering new customer with the launch of several prepared meal options, as well as specialty food gifts ranging from coffee and tea to hot cocoa bombs and bacon chutney in a mix and match grocerant niche bundled set of options.

The fully prepared meals to feed a crowd are now available for in-store and online ordering, and customers can pick them up between Dec. 21 and Dec. 24. Options include the Ultimate Holiday Meal for $179.99, which can feed 12-14 people and includes a 10-12 pound turkey, a boneless sliced ham, herb stuffing, a green bean medley, 24 dinner rolls and more.


The there is ‘The Traditional Holiday Meal’, which costs $99.99 and serves eight to 10 people, comes with a fully cooked turkey, whipped potatoes, cranberry relish and more. Loyalty customers or those that sign up for The Fresh Market’s Ultimate Loyalty Experience can receive $10 off this particular meal.

Yes, there are still more options including prepared meals that range from a $49.99 prime rib spread that feeds two people to a Holiday Ham Meal for $99.99 that includes white cheddar scalloped potatoes and feeds up to 10 people. The grocer’s December magazine is available online and in store and contains additional meal ideas and holiday inspiration.

Just as important to many customers as saving the time to cook all of the meal components from scratch is the fact that, The Fresh Market is also committing to feeding the hungry this holiday season with its Holiday Round Up campaign. The fundraiser runs through Dec. 27 and customers can round up their in-store purchase or add a different donation amount to support the efforts of Feeding America.

So, $1 helps provide at least 10 meals, and 100% of funds collected will benefit Feeding America, which will, in turn, redistribute 90% of those funds to local Feeding America member food banks that partner with The Fresh Market stores.


In case you did not know, the Greensboro, N.C.-based The Fresh Market operates 160 stores in 22 states. It is No. 78 on The PG 100, Progressive Grocer's 2022 list of the top food and consumables retailers in North America. In May, Chilean supermarket operator Cencosud revealed that it was acquiring The Fresh Market.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869



Sunday, December 4, 2022

Inflation continues, Home Values Drop, However, if you Bought Near the Right Grocer, You’re in Luck

 


Food matters even when it come to home value.  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® shares with our regular readers year after year the research from California-based Attom Data Solutions, a provider of real estate and property data.

So, here we go, according to a new analysis from Attom, Trader Joe's leads the pack for homebuyers, as an average home value near Trader Joe's is $987,923, compared to $891,416 near Whole Foods.

Yes, it is all about, Location, location, location. This real estate maxim now seems to apply to homes located near grocery stores. In Attom’s, 2022 Grocery Store Wars analysis reveals “how living near a Trader Joe's, a Whole Foods or an Aldi might boost a home's value—as a homebuyer based on home price appreciation and home equity, or as an investor looking for the best home flipping returns and home seller ROI.”

Rick Sharga, EVP of market intelligence at Attom, stated, "Smart homebuyers might want to consider where they'll do their grocery shopping when they're shopping for a new home," ... "It turns out that being located near grocery stores isn't only a matter of convenience for homeowners, but can have a significant impact on equity and home values as well. And that impact can vary pretty widely depending on which grocery store is in the neighborhood."


I just love reading this stuff and hope you do as well, so, while homes near a Trader Joe's realized an average five-year home price appreciation of 49%, homes near a Whole Foods saw an average appreciation of 45% and Aldi had an advantage at 58%.

Yes, there is more, remember that Aldi and Trader Joe’s have the same parent company, Ok, according to the latest findings for homeowners, it is Trader Joe's which leads the pack, as an average home value near Trader Joe's is $987,923, compared to $891,416 near Whole Foods. The average value of homes near discount grocer Aldi is $321,116, Attom reported.

Now from an investor perspective, properties near an Aldi is the solid choice, with an average gross flipping ROI of 54%, compared to properties near a Whole Foods, which had an average gross flipping ROI of 28 % and Trader Joe's at 25%.

Here is some background, for the analysis, Attom looked at current average home values, five-year home price appreciation for year-to-date 2022 vs. year-to-date 2017, current average home equity, home seller profits and home flipping rates in U.S. zip codes with at least one Whole Foods store, one Trader Joe's store and one Aldi store.

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter




Saturday, December 3, 2022

A McDonald’s McGold Card Could be Yours

 


Happy Holiday’s from McDonald’s.  The global fresh fast-food retailers is offering its legendary ‘Gold Card’ this holiday season.  That’s right McDonald’s is rewarding customers this holiday season with some of its very best ‘deals’ of the year according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

New, old, and interested consumers are invited to celebrate the season with McDonald’s at McDonald’s according to Johnson, “it is a brand invitation which few will want to miss out on.”


So, McDonald’s is introducing: the season (SZN), ‘SZN of Sharing’, a first-of-its kind holiday celebration happening exclusively on the McDonald’s App. From December 5-25, McDonald’s is bringing you (and your crew) daily deals on your favorite menu items, cozy-yet-cool merch drops, and even the chance to win the iconic McGold Card (iykyk). 

You might want to begin dreaming of a McGold Card Holiday

That’s right, just what would you do if you had a McGold Card aka free McDonald’s for life? Treat your work bestie to a morning McCafĂ© coffee pick-me-up? Surprise your neighbors with mid-week McNuggets? Delight unsuspecting folks behind you in the Drive Thru with free dinner?

This holiday season, there’s only one way to find out. Starting December 5, every purchase using the McDonald's App gets you one step closer to scoring a card not just for you, but also three of your besties, too.

Tariq Hassan, McDonald’s USA Chief Marketing and Customer Experience Officer, stated, "Our fans have been fascinated by the lore of the McGold Card and if it really exists. And now, we’ll make this McDonald’s legend a reality for our fans by giving them the ultimate holiday gift – a chance to win a card and then share access to it with three of their family or friends,” … “Just by using the McDonald’s App, everyone can experience the joy that comes with sharing McDonald’s this holiday season.”

Yes, there is more, you can Deck the Halls with McDonald’s Merch

For customers who want to spread holiday cheer all year round, a $1 minimum purchase in the app gives you access to two exclusive merch drops on December 7 and 14. The best part? The merch is perfect for you to enjoy with your squad – from hanging matching stockings to twinning in matching PJs.


Then the December 7 merch drop will include Chicken McNuggets stockings, McDonald’s Dream Order PJs, a McDonald’s AM Wrapper Hoodie and PM Wrapper Hoodie in Egg McMuffin or Cheeseburger prints, and a puzzle featuring your favorite McDonald’s dipping sauces.

Yet even more, on December 14, in partnership with Diamond Supply Co., the McDonald’s merch drop will feature Hamburglar graphic tees, a hoodie and a beanie.

Grocerant Niche Mix & Match Bundling with Festive Food Deals

Holiday time is family times so of course, it’s not the holiday season without sharing your favorite food with your crew. You could buy a Big Mac or Crispy Chicken Sandwich, and get one for free, score free 6-piece Chicken McNuggets with a $1 minimum purchase, or even grab a $0.50 Double Cheeseburger.

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter



Friday, December 2, 2022

7-Eleven Releases Grocerant niche Mix and Match Bundled Merchandise for Holiday Season

 


One of the hallmarks of Grocerant niche success is mix and match bundling according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The leadership time at 7-Eleven understands both their consumers and the trends driving customer acceptance, adoption, migration, within the grocerant niche. 

Since opening the merchandise shop August, the merchandise store has become a consumer favorite driving top line sales and bottom-line profits while edifying the brand according to Johnson.

The holiday season is in full swing at 7-Eleven, Inc. To celebrate the most wonderful time of the year, the world’s largest convenience retailer is debuting a festive assortment of fashionable and cozy gifts on 7Collection, the brand’s online merchandise store.


The 7Collection shop’s holiday line features exclusive 7-Eleven-inspired apparel and accessories including:

·         Holiday Sweaters. Need something to keep warm on chilly nights this holiday season? Look no further than a festive crewneck sweater inspired by your favorite Slurpee drink or a cozy fleece sweater inspired by your local 7-Eleven store.

·         Oh Thank Heaven script necklace. Time to sleigh! Bling it up with this gold-plated necklace, a statement accessory for true brand fans.

·         7-Eleven Knitted Stripes Beanie. Fluff up winter wardrobes with this green, orange and red pom beanie.

·         7-Eleven Sherpa Blanket. Cozy up on the couch with this ultra-comfy blanket, best paired with 7-Eleven’s Winter Wonderland Cocoa (and keep your drink toasty warm in this 7-Eleven tumbler!)

·         Classic 7-Eleven Clock. It’s 7-Eleven time, all the time, with this classic clock.

·         7-Eleven Stocking. Make 7-Eleven part of this year’s traditions with this classic red and white holiday stocking.

 Marissa Jarratt, 7-Eleven Executive Vice President and Chief Marketing Officer, stated, “The 7Collection shop has been a smash hit since it launched in August, and our customers are loving the dedicated collections inspired by various holidays and fandoms,” …. “There is room for everyone on 7-Eleven’s list this holiday season and this latest merch collection is our way of spreading cheer to those dear to us – our customers!” 


Too busy building a gingerbread house? Get more festive products – like 7-Select Mini Donuts – delivered straight to your door with the 7NOW Gold Pass subscription delivery service. For just $5.95 a month, customers can get their delivery fee waived on more than 3,000 of their favorite 7-Eleven products. And from November 25 through November 28, first time users of 7NOW Gold Pass can receive one year free of either the standard or student version of 7NOW Gold Pass.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869



Thursday, December 1, 2022

Meal Mix and Match Discovery Complements Gen Z and Millennials


Garnering new customers and getting them to ‘buy’ in to you brand for the long haul is not an easy task for most chain restaurant brand managers according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Millennials and Gen Z consumers continue seeking food discovery, and Chipotle has tapped into their zeitgeist and is meeting or beating their expectations according to Johnson.  

This week Chipotle Mexican Grill announced it is launching Mystery Boxes featuring new, never-before-seen and fan favorite Chipotle Goods merchandise as well as exclusive surprises. Starting December Today (December 1, 2022), at 9am PT, the Mystery Boxes will be available for purchase on www.chipotlegoods.com, however only while supplies last.

The Chipotle Goods Mystery Boxes are available in two versions:

·         Small Burrito Box: $30 ($60 value) – three to five items

·         Large Burrito Box: $50 ($100 value) – four to eight items


Yes, there is More, in the way of Limited-Edition Surprises

So, adding to the intrigue, Chipotle has randomly hidden surprises within a few Mystery Boxes. Fans who order within the first 48 hours have a chance to score limited-edition stainless steel $500 Chipotle gift cards and Chipotle's meme-inspired Cilantro Soap, which sold out in less than 12 hours after originally launching in December 2021.

Chris Brandt, Chief Marketing Officer, stated, "We created Chipotle Goods Mystery Boxes with our superfans in mind. You can now gift, or keep, exclusive Goods for the holiday with a chance at the ultimate surprise of receiving a limited-edition $500 Chipotle gift card in your box if you order in the first 48 hours,". 

In addition, all items featured in the boxes are unsized with no clothing items featured. One hundred percent of profits from Chipotle Goods go to support organizations that are making apparel and farming more sustainable.

For Gen Z and Millennials consumers, opening the Mystery Boxes will feel like second nature for burrito lovers as they are wrapped in Chipotle's iconic foil and sealed with the same burrito labels found on digital orders.

Are you in the Spirit yet? Yes, more, New Holiday Gift Cards

 So, Chipotle is also offering new physical and virtual holiday-themed gift cards, a great stocking stuffer for the foodies on your list. Fans can learn more and purchase Chipotle holiday egift cards at www.chipotle.com/gifts-and-gear .

 Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Does your messaging look more like yesterday that tomorrow?  Visit: www.Foodservicesolutions.us for more. 

Building a Larger Share of Stomach

Requires

Messaging and Marketing



Wednesday, November 30, 2022

Wendy’s Garners Breakfast Daypart Success Sorry Burger King and McDonald’s

 


How do chain restaurants make franchisees happy?  Simple drive top line sales and bottom-line profits at the individual store level. The restaurant business is not brain surgery.  It is all about serving customer one meal at a time, serving Hot Food Hot and Cold Food, Fast, Safely, and with Portability according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

When you are not a niche leader the best thing to do is follow success clues of others.  That is exactly what Wendy’s did with its recent launch of French Toast Sticks.  Burger King ‘owned’ the AM fast food French Toast Stick space.  They took their eye off the ball, took consumers for granted, and Wendy’s spotted the weaken marketing messaging at Burger King.  Wendy’s now anticipates average weekly breakfast sales to reach $2,700 by year's end.

Wendy’s CEO Todd Penegor, stated, on the recent Q3 call he expects breakfast, introduced in March 2020 as the pandemic hit, to continue to grow beyond its current $2,700 a week average sales level.


Penegor continued, “We launched French Toast Sticks, our first major menu innovation in the U.S., which drove a meaningful acceleration in the U.S. breakfast sales over the course of the quarter,” …“We have received an overwhelmingly positive reception from our customers, proving just how much growth is ahead of us at the breakfast daypart.”

In case you did not know, Wendy’s breakfast, was rolled out earlier this year to units in Canada, has possible innovation open in the area of breakfast beverages after the success of copycat product introduction success it found with Fresh Toast Sticks.  

During the all Penegor went on; “We are incredibly proud of the success of our French Toast Sticks launch,”…. “This sweet craveable morning treat has quickly become our No. 1 selling breakfast item. The launch helped us maintain our morning meal dollar share in the QSR burger category and drove a meaningful acceleration in U.S. breakfast sales over the course of the quarter with average weekly sales approaching $3000 as we exited Q3.”

Price matter and the price, value, service equilibrium for The French Toast Sticks and a $3 croissant promotion provided confidence that Wendy’s will able to reach the goal of $3,000 average weekly breakfast sales by year’s end, according to the team at Foodservice Solutions®.


Breakfast sales momentum increased in the third quarter beyond the $2,700 a week levels in the second quarter. “It really accelerated nicely in the back half of Q3,” Penegor added.

Marketing matters in the fresh fast-food space.  “We remain committed to our $16 million global investment in breakfast advertising this year just as we remain committed to fighting for our fair share of the QSR breakfast business,” Penegor said. That $16 Million is consumer relevant marketing messaging in the held held food for immediate consumption space according to Johnson.

Adding relevance for consumers was Wendy’s slow shift into technology. Digital sales momentum held at about 9.5% of sales domestically and 15% internationally, Penegor added.

“We expect these results to accelerate even further in the coming quarters as we launched our loyalty program in Canada just days ago,” he said, adding that delivery typically peaks in the fourth quarter. Rewards loyalty members increased about 10% in the quarter as well, he said.


“We are committed to expanding delivery and mobile order access and efficiency, fine-tuning our user experience and further developing our one-to-one marketing program to accelerate our digital business even further across the globe,” Penegor said.

It just may not be as rosy a picture as you might think as Gunther Plosch, Wendy’s chief financial officer, stated inflation eased slightly in the third quarter, falling to about 15% in the period from 19% in the second quarter. For the year, Plosch said, “We are guiding 15% to 16% on commodities and about 8% to 9% on labor.” Traffic was “slightly negative” in the third quarter and price increases were between 9% and 10%.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter