Gen Z and Millennial consumers is the goal of all food marketing professionals. At Jamba
that focus created new brand electricity while garnering the targeted consumers
according to Steven Johnson
Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®.
has come and Summer is just around the corner. This Summer style just got
brighter as Jamba has teamed up with Color Dept. to drop a new, limited-edition
nail polish collection inspired by Jamba's crave-worthy smoothies that will add
a bold pop of color to your day.
about polishing up your targeted marketing.
When Jamba teamed up with Color Dept. to drop a new, limited-edition
nail polish collection inspired by Jamba’s crave-worthy smoothies. Food marketers
knew it was timed right, positioned right, and targeting their consumers
according to Johnson.
case you did not know, the bright and colorful set introduces four curated and
smoothie-inspired nail polish colors that ensure your summer style is just as
vibrant as your favorite Jamba smoothie. While supplies last, beauty lovers
nationwide can get their hands on the Jamba x Color Dept. nail polish
collection, sold as a 4-pack nail kit, at ColorDept.com/Products/JambaKit:
A bright summery yellow inspired by the mango and pineapple flavors found in
this whirl'd famous smoothie
The Go Getter:
A vivid green that celebrates this super blend smoothie's matcha green tea and
The perfect berry pink hue inspired by the combination of strawberries, bananas
and orange sherbet
Peach Perfection: A fresh pink-orange polish that highlights this
smoothie's peach, mango and strawberry ingredients
Sariñana, founder of Color Dept, stated, "These
colors are as uplifting as the energy I feel every time I step into my local
Jamba to get my favorite smoothie – the Razzmatazz," says. "The
collection is an iconic addition to anyone's polish arsenal this summer, which
is when we tend to see more upbeat and playful colors."
the nail polish line is an expression of Jamba's
"Just Gotta Jamba" brand campaign, which celebrates the
craveability fans feel for our delicious smoothies, juices and bowls. From the
polish colors featured within to the custom collection packaging designed to
reflect Jamba store colors, this collection aims to match the upbeat vibes of
both Jamba and Color Dept. fans.
vice president of marketing at Jamba, stated, "Jamba inspires
individuality and joyful authenticity through customizable menu items to meet
you exactly where you are in your day, whether it's grabbing The Go Getter on
your way to work or enjoying a Razzmatazz for an afternoon pick-me-up," ....
"The nail polish collection with Color Dept. is no exception – no matter
how you choose to express yourself, these colors are a fun way to take your
favorite Jamba smoothies with you wherever you go."
4-pack nail kit is priced at $29.99, and like all
Color Dept. products, is plant-based, vegan and cruelty-free. Now while
supplies last, consumers nationwide can visit ColorDept.com/Products/JambaKit
to purchase, with orders beginning to ship on May 1, 2023.
forget a smoothie to match your nails – order online, in the Jamba app or in
stores. Plus, Jamba Rewards members earn
points with every purchase that can be redeemed during future visits.
to Johnson, “Brand
relevance is in part driven with innovation in new food products in combination
with new avenues of distribution all of which are the platform for the new
Johnson stated “that
in my minds-eye the new electricity must be very efficient for the supply and
includes such things as fresh foods, developing brands, unique urban clothing,
grocerant positioning, fresh food messaging, autonomous delivery,
cashier-less retail, plates, glasses, cash-less payments, digital hand-held
retailers to survive the next generation of retail must embrace the artificial
intelligence revolution while simultaneously embracing fresh food that
is portable, fresh, with differentiation that is familiar not different.
Foodservice Solutions® specializes in outsourced business development. We can
help you identify, quantify and qualify additional food retail segment
opportunities or a new menu product segment and brand and menu integration
Solutions® of Tacoma WA is
the global leader in the Grocerant niche visit us on our social media sites by
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