Year after year we read about traditional grocery stores closing stores, all closing a spun with justifications that seem endlessly the same according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
While our Grocerant Guru’s personal favorite Dallas based Eatzis Market & Bakery announced plans to continue to open new units in 2020, it is Eataly, that most grocery retailers need to worry about according to Johnson. There is a battle for share of stomach and the undercurrents of consumer discontent with legacy grocery stores is driving dramatic customer migration to new non-traditional channels of fresh food retail.
Eataly is the Italian grocery chain that offers groceries, restaurants, cafés, bars and a variety of educational food experiences all under one roof, creating a platform for consumer interaction and personalization according to Johnson elevating meal choice or meal component mix and match bunding too new heights.
Eataly’s second California location will be in San José, CA and will mark the ninth North American location of the Italian company, which has 40 stores worldwide. The new Silicon Valley location is part of Eataly’s aggressive growth strategy of two openings per year with a focus on North America and Europe.
Since 2007, the company has gone from one location in Italy to 40 locations across 11 countries in 2019, and has plans to go public in the future. 2020 will mark 10 years since its U.S. entry, in New York City.
Companies the ilk of Ikea, Eatzis, and Eataly all elevate the fresh food meal options for consumers and shoppers today. The interactive participatory aspects of each concept empower consumers choice. While legacy grocery stores continue to accept slotting fees, equating change with pain, other are moving forward with new non-traditional formats with increasing relevance for today's consumers. In the battle for Share of Stomach is your brand looking a customer ahead?
Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.
Battle for Share of Stomach