When Apple released a special phone (iPhone X) for the 10 year anniversary of the fist iPhone facial-recognition technology became a social media talking point. Sure there were a couple of glitches but they were resolved quickly and iPhone X customers like the phone and facial-recognition technology has become a new industry standard according to the team at Tacoma, WA based Foodservice Solutions®.
Now that facial recognition is more accurate and in use every day several restaurant operators have begun implementing it in stores via a new POS systems that recognize customers and drive increased throughput.
Jon Alexis, partner in the fast-casual Malibu Poke in Dallas spoke with Ron Ruggless of NRN and stated “Every generation is having fun with it”, which opened Nov. 28 with three kiosks that allow guests to save their order history and access them again through facial recognition. “It has exceeded my expectations.”
Alexis, who also owns two full-service T.J.’s Seafood Market & Grill units in Dallas, said in another interview “I would say a minority of guests use it, but it’s a growing minority,” said “Our concern in the beginning was that it was going to be a parlor trick and no one would use it,” he said. “But the biggest thing that happened was iPhone coming out with its X [model] and facial recognition capabilities. That was the seal of approval that this is real.”
Facial-recognition capabilities are expanding around the world in companies the ilk of North Palm Beach, Fla.-based BurgerFi International Inc., Plymouth Meeting, Pa.-based Bryn + Dane’s, and Burlington, Mass.-based UFood Grill. A KFC affiliate in China tested facial-recognition earlier this year.
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