and time starve more today than ever before consumers according to Steven Johnson Grocerant Guru® at Tacoma, WA based
Foodservice Solutions® stated “find that Fast Food restaurants meals are increasingly
too expensive for many consumers and the ‘better for you’ alternative is
grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared mix and match meal components
that can be found at new alternative points of fresh food distribution.
many fast food branded restaurants are leveraging Two Tier Pricing to first
garner trial and secondly build brand loyalty.
They offer entry level branded products like McDonalds dollar menu that allow
existing customers trial and existing customers trade up either with LTO’s or
specials on branded menu items.
Riehle, National Restaurant Association - SVP, Research &
Knowledge Group reports that restaurant prices in May, 2021 were up 3.8%
on a year-to-date basis.
Recently the Euromonitor put it this way. “Fast food is changing, and not just in the category's dominant US market. Amidst fierce competition, fast food brands have been forced to differentiate themselves with broader menus, better food and higher-end outlet designs.
Johnson reports that recent Foodservice Solutions® Grocerant
ScoreCards found that In developed
markets this has led to the growing popularity for mix and match meal component
bunding with 82.1% of all ‘home prepare meals having at least one mix and match
Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared
food helps lower-cost alternative to more traditional foodservice formats,
while driving up meal satisfaction levels at home. In short it makes meal time
a happy time when everyone gets what they like.
Consider that South Africa-based chicken fast food brand Nando's, for example, has relied on strong branding, exciting
flavors and a unique dining experience to set it apart from other chicken fast
food chains, a fact that helped exceptional growth.
Similarly, UK bakery products fast food brands EAT and Pret a Manger each have found
success with a positioning of convenient, high-quality food, a modern grocerant
atmosphere with a platform for ‘fast’ service. It’s time to think two-tier
products and two-tier pricing to drive growth.
Are you looking a customer ahead?
Consumers have left clues and the universal commonalities
in Ready-2-Eat and Heat-N-Eat fresh prepared food are fueling retail success
around the globe. Success does leave
clues are you implementing the right clues to drive top line sales and bottom-line
profits for tomorrow?
Since 1991 Foodservice
Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Invite Foodservice Solutions® to complete a
grocerant program assessment, brand, product placement or for positioning
assistance call 253-759-7869 or for more visit www.Facebook.com/StevenJohnson www.Linkedin.com/in/grocerant or www.twitter.com/grocerant
In a Battle for
Share of Stomach and
Share of Dollars
It's about Meals and Meal Components