Monday, May 17, 2021

Enmarket’s New Mobile App Empowers Consumers

 


Do things seem to complicated to you in these ever-evolving times?  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated, “Consumers are demanding more, migrating to new mobile technology faster and faster, foodservice operators must evolve as fast as consumers or risk losing customers.”

Johnson, continued, “consumers are dynamic not static and your brand must be dynamic as well. … Grocerant niche adoption is unpresented in both size reaching into every sector of retail foodservice today at its core is CONVENIENCE.  In consumer’s minds-eye convenience is embolden with technology. “

Regular readers of this blog are familiar with Enmarket, a foodservice company that operates 129 convenience stores, 14 quick-serve restaurants, and two fast-casual restaurants in Georgia, North Carolina and South Carolina. Enmarket knows it hard to keep up with customers but they are doing a very good job.  Let’s look at some NPD data points for of the reasons they are evolving:

1.       From March 2020 to March 2021 restaurant digital orders grew 124 percent compared to prior year.

2.       Digital orders for carry-out, which represented 62 percent of all digital orders, increased by 130 percent, and digital orders for delivery grew by 140 percent in the period compared to year ago and held 38 percent share of total restaurant digital orders.

3.       Digital ordering offered full-service restaurants, which operated under varying degrees of mandated dine-in restrictions throughout the pandemic, much needed support. Prior to the pandemic full-service restaurants represented 10 percent share of digital orders, as of the year ending March 31, the segment held 16 percent share and saw a 237 percent increase in digital orders during the period versus year ago.

4.       Quick service digital orders, which represented the remaining 84 percent share, also realized triple-digit growth of 111 percent.

5.       Restaurant apps and websites are the most used channels for digital ordering, representing 62% of all digital orders. However, digital orders through third-party apps, like DoorDash or UberEats, grew by 207 percent in the period over year ago compared to the 98 percent increase in digital orders through restaurant apps and websites.

That said, Enmarket has released a new mobile app that focuses on reducing customer touchpoints inside stores. The app's mobile payment option allows customers to pay for fuel or in-store merchandise directly and securely, eliminating the need to touch the PIN pad or swipe a card.

So, as an alternate touch-free option, customers can bypass the cash register entirely by using the app's Scan and Go technology, powered by Skip Checkout. The feature allows shoppers to scan products using their smartphones and pay for the purchase directly from the app.

In a Battle for Share of Stomach

Technology Matters


Consider that both mobile pay and Scan and Go are fully integrated with Enmarket's Enjoy Rewards loyalty program, allowing customers to earn points and redeem rewards regardless of the transaction type you can see they are doing things right.

Enmarket President Brett Giesick, stated, “Enmarket is dedicated to innovative technology that drives convenience for our customers," .. "Our new app continues that tradition. Customers can leave their credit cards in their wallet — or at home — and pay directly from our app without worrying about security. It also enhances the benefits of our loyalty program, Enjoy Rewards, so that our customers save money as well as time."

Get this, in addition to offering touch-free payment options, the app includes features such as finding the nearest Enmarket location, viewing current fuel prices, checking an Enjoy Rewards point balance, and monitoring progress on frequency clubs and fuel rewards. App users can also sign up for enPay, Enmarket's proprietary payment card that saves 10 cents per gallon on fuel. Not bad, a valued reward.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 








Sunday, May 16, 2021

McDonald's Positivity Wins the Day

 


Once again, success does leave clues.  Industry leading companies understand that there is an increased unmet need that consumers are expressing when it comes to their everyday life and food, meals, and beverages.  That unmet need is being express in the form of more ‘sustainable’ food and beverage products that according to Steven JohnsonGrocerant Guru® at Tacoma, WA based Foodservice Solutions® “includes living, being happy, healthy, and hopefully vaccinated.

Sometimes companies are asked to step up and lead. McDonald's leadership is showing as it is partnering with the federal government to provide COVID-19 vaccine information on billboards, coffee cups and package seals.  That branded messaging is better for you, better for me, and better for everyone around the world. 

McDonald’s said that its role in the U.S. Health and Human Services Department’sWe Can Do This” campaign would begin later in May with third-party COVID-19 vaccine information posted on the McDonald's billboard in New York City’s Times Square.

It takes time to produce the millions of cups and seal stickers, then get the items through the supply chain and into the stores. Then, starting in July, McDonald's hot McCafĂ© cups and McDelivery seal stickers will promote vaccines.gov information and its locator for finding vaccine appointments. The website is sponsored by HHS, Boston Children’s Hospital and the Centers for Disease Control and Prevention.

So, the McDonald’s new packaging and ads will feature art from the national “We Can Do This” campaign, setting the campaign's slogan against a map of the United States.


The press release from McDonald’s, stated, “McDonald's is committed to making helpful information accessible to our customers, who are encouraged to share the campaign using #WeCanDoThis to inspire others to learn more about what they can do to help end the pandemic,”.

Then Genna Gent, McDonald's USA vice president for global public policy and government relations, stated, “We all want to protect ourselves and our loved ones and be together with our communities again. McDonald's is excited to be doing our part for the people we serve, providing them with simple information that can help keep them safe.”

Gent continued saying the program would reach customers in the 14,000 U.S. communities it serves. Xavier Becerra, secretary of Health and Human Services, stated, "Thanks to McDonalds, people will now be able to get trusted information about vaccines when they grab a cup of coffee or order a meal.”…“Ending this pandemic requires all of us working together to do our part, including encouraging our friends and family to get vaccinated. This effort will help more people make informed decisions about their health and learn about steps they can take to protect themselves and their communities."

The team at Foodservice Solutions® simply wants to say, THANK YOU, McDonalds.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.




Saturday, May 15, 2021

Sleeping Around with Duck Donuts

 


Duck Donuts has personality.  That’s right Duck Donuts personality equates to and intimate understanding of its customers and the knowledge that their customers love their Duck Donuts.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “Duck Donuts thinks their customers want to sleep with them.”

In a new marketing partnership, Duck Donuts and Sanderling Resort launch reservations for a one-of-a-kind experience that promises to make the summer travel season even sweeter: a donut-themed guest room packed with donut-themed experiences, all baked together as The Sweet Escape. Drving new electricity into Duck Donuts, this sleepover, is popping up in time to celebrate National Donut Day (June 4), The Sweet Escape will be available May 28-June 30, 2021 – because one day just isn’t long enough to honor one of America’s most popular treats.

So, Duck Donuts customers / Sanderling Resort hotel guest checking into The Sweet Escape at the AAA Four Diamond-rated, beachfront Sanderling Resort will be indulged in all things donuts. An entryway lined in donut wallpaper will lead to a spacious bedroom area decked out in donut bedding and Duck Donuts-branded pillowcases, topped off with a collection of donut throw pillows for added comfort (and the sweetest dreams).

That’s not all, Duck Donuts artwork will don the walls while donut seating and floor pillows will give an added space to lounge around. Picturesque views of the Outer Banks’ Currituck Sound will be framed by rainbow sprinkle curtains. Donut pool floats and Duck Donuts & Sanderling Resort-branded beach towels, plus a beachy welcome tote (lined with Duck Donut goodies to take home) will make this donut-themed getaway an indoor-outdoor affair.

To sweeten this up just a little, upon arrival, guests will find dozens of freshly made Duck Donuts conveniently set throughout the room for easy access (i.e. to feed those donut cravings all day and all night). An in-room coffee bar stocked with Duck Donuts coffee and donut decorating kits will also be available. Get this, for a customized sampling from Duck Donuts’ made-to-order menu of endless flavor and topping combinations, guests can schedule a donut wake-up call through a dedicated donut concierge.

The Sweet Escape experience also includes a taste of Duck Donuts history: a behind-the-scenes tour of one of the original Duck Donut stores in Duck, North Carolina, located just a few miles from Sanderling Resort.

Geoff Young, managing director at Sanderling Resort, “As the country begins to recover from an exceptionally difficult period and people begin returning to travel, our team knew we needed to make this summer extra special,”. “Part of what makes the Outer Banks such a unique destination is our local community and the experiences they create for those who visit—and that includes Duck Donuts. Sanderling is proud to be based in the hometown of the cult-favorite Duck Donuts brand and is excited to incorporate their story into ours. Our Sweet Escape program will definitely add that ‘something extra’ to make this summer a summer to remember.”

Russ DiGilio, Duck Donuts founder, stated, “We are delighted to kick off the celebration to one of our most anticipated and beloved holidays, National Donut Day, with our dreamy Sanderling Resort partnership,. “Donut lovers are in for a real treat this summer and we are thrilled to play a sweet role in helping to deliver smiles to those who are vacationing to the place where it all began for Duck Donuts, the Outer Banks.”

Yet there is more, Sanderling Resort and Duck Donuts will wrap up their Sweet Escape program with a social media giveaway set to run June 22-June 30, 2021. One winner will enjoy a four-night stay at Sanderling Resort and a tote bag with Duck Donuts perks, including coupons for free donuts, plus cups, koozies, and more. Entries will be accepted on the @duckdonuts and @sanderlingresort Instagram pages.


How is your brand building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, music, developing brands, unique urban hemp clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  How is your brand building new electricity?



Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.

Friday, May 14, 2021

Sheetz Edifies Family Relevance

 


The halo of ‘better-4-you’ is the universal undercurrent that continues to drive the successful growth of the grocerant niche. Sheetz ability to not only understand that, but incorporate it, into their brand messaging is one of the leading drives of their continued success; according to Steven Johnson, Grocerant Guru® at Tacoma WA based Foodservice Solutions®.

Driving customer relevance in branded messaging extends the ‘halo’ of ‘beter-4-you’ around the brand and its customers. So, when Sheetz announced a new campaign aimed at feeding children and adults who are most in need across Sheetz’s footprint, once again they were doing all the right things according to Johnson.

The new branded messaging is,  “Get a Meal, Give a Meal”,.  In short, Sheetz will donate one meal for every six-inch sub sold and two meals for every 12-inch sub to local Feeding America member food banks. The campaign will take place on Tuesdays throughout the entire month of May and June and at all of Sheetz’s 621 locations.

Sheetz President/COO Travis Sheetz, stated, “Sheetz has always been passionate and committed to giving hope to families and individuals in the communities we call home who are hungry and in dire need of access to food,” … “As a company, we are constantly working to grow our contributions to Feeding America and are always looking for creative ways to provide our customers with opportunities to make a positive impact on those in need across our footprint. This campaign was designed to do just that.”

This is very good as, Sheetz is committed to fighting hunger in the communities it resides in. Through its program “Made-to-Share,” Sheetz is rescuing food from their 621 stores and donating it to Feeding America member food banks located in their six-state footprint. Think about this, these donations include ready-to-eat food items such as sandwiches, wraps and salads as well as healthy snacking options such as fruit, vegetables and yogurt. At every new store opening, Sheetz also provides a donation to a local Feeding America food bank.  How are you extending you brand?

Feeding America Chief Development Officer Casey Marsh, stated, “Across the nation, families struggling with hunger are turning to food banks for help. We are honored to be able to serve communities during their most difficult times,” … “The support from companies like Sheetz help make this work possible — we are truly grateful for their commitment to fighting hunger.”

This is a real effort as the meals that Sheetz will be donating will equate to a monetary donation to Feeding America. Feeding America member food banks provide hope and hunger relief to nearly 2 million adults and children struggling with hunger throughout the states Sheetz operates: Pennsylvania, North Carolina, Virginia, West Virginia, Ohio and Maryland.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869



Thursday, May 13, 2021

More Products More Customers Gopuff Uber Eats Driving Delivery

 


New electricity around the Gopuff / Uber Eats partnership is creating discomfort within the rank’s legacy grocery stores, convenience stores, and dollar store retailers as they learn the details of this grocerant niche duo according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   

This partnership is operating at the intersection of meals and convenience.  Complemented with snacks, beverages, and consumers unmet touchpoint fresh food and fun fast according to Johnson. So, this is the first partnership with a vertically integrated delivery business for Uber and the first time Gopuff has powered an essentials delivery offering for a partner.

Regular readers of this blog know that Gopuff delivers a diverse selection of everyday essentials from eggs, milk, beer, wine, meals, and snacks to soap, and toilet paper to customers in more than 650 cities from its own 250-plus micro-fulfillment centers. This partnership combines Uber’s engaged U.S. consumer base and Gopuff’s expertise in instant needs delivery, with consumer unmet need-set touchpoints for at home convenience items.

How are you driving new electricity into your brand? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Restaurants, Grocery Stores, C-Stores

Battle for Share of Stomach 



Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, music, developing brands, unique urban hemp clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  It looks to the team at Foodservice Solutions® this does all that.

A new in-app collaboration is planned to launch in more than 95 cities this June with national expansion to follow later in the summer. It will make use of Gopuff’s hyper-local logistics and driver network to reach Uber customers across the country.

This news follows months of expansion for the Uber Eats app into grocery, convenience, alcohol and additional verticals to meet the evolving expectations of American consumers — including the announced acquisitions of Postmates, Drizly and Cornershop. Residents in more than 100 cities and towns in 20 major U.S. metros can now have groceries delivered — whether scheduled or on-demand — via the Uber and Uber Eats apps.

Get this, Gopuff, which acquired BevMo! late last year, has rapidly expanded its product offerings and geographic footprint, growing its number of micro-fulfillment centers nearly 80% last year. With a focus on supporting local businesses, Gopuff has partnered with more than 100 local brands, adding 500 local products nationwide with more coming onto the platform each week.


Now Uber users will see nearly every Gopuff category on Uber Eats — all with the benefits of membership: Uber Pass and Eats Pass members will enjoy $0 Delivery on all Gopuff orders over $15. That won’t be hard to do if you order some beer, wine, or liquor from BevMo!

Raj Beri, Uber’s head of grocery and new verticals delivery, stated, “One thing we know to be true is that people have come to expect more delivered to their doorsteps than ever before — we’ve seen searches for grocery and convenience items grow by 40% since the start of the year,”  “With this partnership, we are able to leapfrog the competition in using Gopuff’s network of micro-fulfillment centers to instantly meet consumer demand for thousands of products — and I’m incredibly excited about the opportunities ahead.”

Daniel Folkman, Gopuff SVP of business, stated, “As we continue to innovate and lead the instant needs space, we’re excited to power Uber’s new essentials offering, leveraging our logistics, tech and inventory expertise to bring a first of its kind experience to customers,”  “Everything we do at Gopuff is for our customers, and this partnership brings Gopuff’s unique assortment, affordable prices and fast delivery to even more people nationwide.”

What are you selling, to whom, and where? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.




Wednesday, May 12, 2021

Walmart’s Grocerant Niche Focus ‘Better for You” Works

 


Once again, the ‘halo’ of grocerant niche ‘better-4-you’ food is taking center stage. Walmart has edified its brand marketing messaging to include ‘Better-4-You’ messaging; that is consumer family focused, interactive, and participatory according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Regular readers of this blog understand the dynamic growth, consumer migration, and value of ‘better-4-you’ products have in driving new customer migration. Today, with parents are struggling to get their kids to eat more healthfully. Enter Walmart, in collaboration with Partnership for a Healthier America (PHA) and Higher Ground Productions, has launched The Hidden World of Waffles + Mochi, an interactive culinary adventure experience, to inspire families to cook up fresh, healthy foods just like Waffles and Mochi do on their Netflix show as part of the Pass the Love campaign.

This branded invitation echoes the hallmarks of grocerant niche mix & match meal bundling with interactive participatory family fun simply edifies all the attributes of discovery that Gen Z and Millennials are seeking and will drive new electricity into the Walmart brand according to Johnson.

This program empowers Parents and kids to visit Walmart.com/wafflesandmochi on any device to access The Hidden World of Waffles + Mochi. Once in the experience, families can interact with 20 activities centered on 10 ingredients from the series, from tomatoes and mushrooms to eggs and rice.

Those that visit will discover recipe activities that help parents and kids expand their palates and put a twist on things that they regularly eat. Additionally, kids can play custom mini games, including Mash Me If You Can! and Corn Hole, that show how fun and nutritious food can be.

Battle for Share of Stomach


Kind of like Waffles and Mochi on their show, each user will have the chance to unlock unique badges throughout the experience, which will generate a donation from Walmart to the PHA's Pass the Love campaign to help feed food-insecure families across the country. Until May 31, Walmart has committed to donating up to $1 million to the campaign.

Courtney Carlson, SVP, category marketing, Walmart, stated, "We’re excited to work with PHA and Higher Ground Productions to bring the world of Waffles + Mochi to a digital experience to show kids that tasty meals can be healthy and tons of fun," … "The fact that kids can play to pay forward a meal for a family who needs it makes this experience doubly rewarding for all of those who will use it. We aim to be a force for good in the communities we serve by helping democratize access to healthy, affordable foods and supporting hunger relief efforts. The Hidden World of Waffles + Mochi is just another example of that."

When you visit Walmart the next time, please support the PHA’s Pass the Love campaign while shopping at Walmart.  You can round up your purchase to the nearest dollar through May 31. Change will be donated to the campaign.

Nancy E. Roman, president and CEO of Washington, D.C.-based PHA, stated, "Walmart is a crucial partner to PHA's Pass the Love Campaign,"  "Through The Hidden World of Waffles + Mochi, Walmart's customers will engage with the central message from this amazing show — that preparing and cooking food and ingredients at home can be fun, healthy and, in this case, do some tremendous good as well. We're so grateful that every play of The Hidden World of Waffles + Mochi will initiate a donation to PHA, along with the Walmart customers donating through a month-long round-up campaign. Every penny will make a difference."

So, Walmart and the Walmart Foundation are working to break down barriers to access to healthier, nutritious food through innovative and creative solutions that connect people around the world with healthier food options. In 2020, Walmart donated more than 747 million pounds of food-to-food banks and other organizations around the world helping feed those in need.

How are you driving new electricity into your brand? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, music, developing brands, unique urban hemp clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869



Tuesday, May 11, 2021

Burger King joins the from Me to We Movement 2021

 


Environmental sustainability has been a global topic, then action points, and now a food focused friction point.  Steven Johnson, Grocerant Guru® was the first to identify and name 2021 the Me to We year in foodservice.

Burger King has now joined the ilk of McDonalds, Starbucks, and many more in understand the importance of edifying consumer relevant touchpoints, driving new electricity into the brand. The Me to We movement was identified as the restaurant sectors 2021 call to arms the “from me to we” is where restaurants will focus on sustainability driving the message that we are here and we are getting better for you.” According to Johnson, brands that are getting ‘better for you’ are bettering themselves as well.

Burger King has now committed to being part of a more sustainable future by reducing our environmental footprint. Burger King may be a bit late to the movement.  However, by launching a green packaging pilot program focused on finding scalable solutions for eight of our most-used, guest-facing items including forks, spoons, knives, straws, drink lids, Frypods, Whopper wrappers and napkins they are off to a good start.

First, the green packaging will be tested in 51 of the brand’s company-owned restaurants in Miami and utilizes alternative materials, such as Frypods made with renewable unbleached virgin paperboard, cutlery made with cPLA, a plant-based plastic, and napkins made with 100 percent recycled fiber.

That’s not all, Burger King will also be testing paper and plant-based straws along with strawless lids, which could potentially eliminate up to 500 million single-use plastic straws annually from participating U.S. Burger King restaurants.

In a Battle for Share of Stomach

Are You a Player? 



Get this, these actions alone would translate to the removal of 910 metric tons of greenhouse gasses per year, the equivalent of 196 vehicles driven for one year. The chain is also testing two new options for Whopper sandwich wraps, which represent a 13 percent and 34 percent reduction in paper compared to previous wraps, respectively. This could translate to an additional 500 to 1,500 metric tons of paper waste eliminated annually across the U.S.

Matthew Banton, head of innovation and sustainability, Burger King, stated, “Sustainable packaging is a cornerstone of our Restaurant Brands for Good journey, and this new pilot represents a huge opportunity for us to make a difference,” … “We’re optimistic about our progress and are committed to reducing waste to do our part in creating a more sustainable future.”

By piloting solutions in restaurants, Burger King said it can get direct feedback from guests on how the packages perform, make iterative changes with its supplier, and build an implementation roadmap for the system. Upon completion of the pilot test, the company will take the learnings and guest feedback to inform its plans for nationwide sustainable packaging in the next year. This pilot gives Burger King the opportunity to gain knowledge and provide learnings for the industry while getting us one step closer toward its goal of advancing packaging sustainability by improving materials and reducing overall packaging used, including single-use plastics.

The green packaging pilot is another action Burger King is taking to align with its principle of doing what’s right. In that spirit, the company is continuing to develop its global partnership with Loop to reduce single-use packaging through reusables and are looking to include two new cities, Paris and London, in addition to the earlier announced target cities of New York, Portland, and Tokyo. Burger King’s reusable pilot will offer more guests the option to join it in its efforts to reduce waste when ordering their Burger King favorites like the Whopper sandwich, soft drink or coffee.


Understanding that sustainability requires partnership throughout the supply chain, Burger King is partnering with The Coca-Cola Company and Kraft Heinz to bring these initiatives to life, while edifying the brand with new electricity. Leveraging combined size and resources, the company said it will work together to provide insights, packaging expertise and resources on these pilots, helping to maximize future national potential.

How is your brand building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, music, developing brands, unique urban hemp clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  How is your brand building new electricity?

Barry Danckert, vice president, Global RBI Customer Team, The Coca-Cola Company, stated, “We continue to innovate and rethink how consumers enjoy Coca-Cola beverages. We are excited to partner with Burger King to offer a reusable packaging alternative for their guests,” …“This effort supports The Coca-Cola Company’s World Without Waste initiative and virgin plastic reduction goal.”


Peter Hall, president, U.S. Away From Home, Kraft Heinz, stated, “Burger King has been leading the charge in foodservice sustainability and Kraft Heinz is excited to partner with them and Loop to offer reusable packaging around the world. Global companies and global brands have the power to help shape the world for good and Kraft Heinz is committed to a better future with responsible recycling and reusable initiatives,”.

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869.