Grocery stores, Conveniences stores, Restaurants, and Dollar Stores are all
evolving, expanding or exploiting the undercurrents of grocerant niche
Ready-2-Eat and Heat-N-Eat fresh prepared food.
Grocerant niche food has the halo of ‘better-for-you’, with food
experiences that are customized, personalized, while creating a new points of fresh
food distribution according to Steven
Johnson Grocerant Guru® at Tacoma, WA based Foodservice
Whole Foods is
growing oyster mushrooms right in the store, Domino’s
Pizza has voice ordering
Alex. Even Kroger is testing Scan,
Bag and Go technology. Fresh food, fast service with digital marketing, with a
halo of ‘healthy’ offerings will drive customer migration from legacy grocery
stores to food retailers that evolve focused on the valued consumer touchpoints
fresh food, fast food, and flavorful food. The following findings from two
different studies that were conducted focusing on Grocerant Niche Ready-2-Eat
and Heat-N-Eat Food:
1. 88% of those we
surveyed desire more healthy offers.
2. 52% of shoppers
say they always read the labels.
3. A surprising
20% strictly follow special diets like gluten-free, Paleo or vegetarian.
4. Shoppers are
looking for keywords on the labels like all-natural, heart-healthy, sugar-free,
low-sodium, low-fat, or clean.
5. 60% would love
digital scanning for nutritional information.
B. For many
shoppers, true personalization and convenience would equate with one
click-option to select all the available digital coupons.
C. They want stores
to provide new offers on a regular basis.
D. Shoppers prefer
stores to provide information in a way they want it, whether that is by mobile
E. 32% of shoppers
want bundled offers that naturally go together. Shopper data can provide
insights into items that are frequently purchased together.
F. 86% of shoppers
want stores to highlight the coupons and deals for them.
G. Many shoppers
enjoy the convenience of digital coupons so that they don’t lose them and find
it easier to track them in a digital wallet. But 43% report they forget to
redeem their digital coupons. Geo-location technology has the potential to
identify shoppers on their shopping journeys so timely reminders can be sent.
Fresh products sit
alongside convenience and price as top desires of today’s shoppers. Beating out
assortment, cleanliness and high-quality products, freshness is now in the top
three most important characteristics for a grocery store today.
H.77% of our
respondents said they typically go no further than 5 miles to get their
shopping done. These trips are not fill-in trips but stock-up trips. And while
they’re out, they visit on average two stores to get everything they need
— choosing to shop at supermarkets and mass merchandisers.
I. 45% know what
they are going to buy before they go to the store. 89% create shopping
lists and 62% purposely look at store circulars and pair offers with digital
coupons. In fact, 79% use the physical or online store circulars on a regular
Evolving how you
sell the food you prepare, how you package the food, and where you sell food
will drive incremental top line sales. Does your retail brand look more like
yesterday than tomorrow?
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869