In search of food discover consumers are now
Omni-Channel consumers. The success of Ready-2-Eat and Heat-N-Eat
fresh prepared food has
been documented, talked about and written about for one reason of late. It is
driving top line sales and bottom line profits within existing points of
distribution and more importantly at non-traditional points of fresh food
distribution garnering share from legacy food retailers.
you cultivating a brand or curating your brand? Are you still doing what you
did in Is your food company prepared to succeed in 2015, 2016 … 2020? Here are
some of the advantages to entering or expanding your business within the
Customers Drive Top Line Growth
brand protectionism is dying. Are you
over protecting brand? Most large food
retailers, big companies, have a narrow brand focus. That worked for 50 years.
They have honed their brand and supply chain. They have set and defined
boundaries, and it is difficult for insiders to see outside. Time and
technology have redefined the consumer playing field. Your brand must become
dynamic again or risk losing consumer relevance. There is a huge opportunity
for share of market if you elect to evolve you brand with
migrating fresh food consumers in take-out and take-way options.
Results not Potential Matter
food retailers typically pay more at the C-level, and are seen as stable
employment currencies (not-taking risk). However the grocerant niche when
vertically integrated into an existing brand creates a new level of excitement
within the entire company. When sales grow, the opportunity for advancement
expands, building team momentum, excitement explodes like a wildfire. Customers
can feel the proactive positive buzz from employees. Doing the same old thing
is simply doing nothing and Boring.
Doing Something new is Soaring. Customers notice companies on the move
and reward them,
Exposure to Change is a Positive
is incredibly dynamic, consumer focused changed is contagious. Change evolves
and will go through a bell curve, and you see the whole thing step by step when
you vertically integrate change into brand and consumer values. If not
integrated you do not really get to escape the velocity of the event, but
change is exciting nonetheless and customers will still follow.
Momentum Comers from Consumer Relevance
you going to tangibly impact your company or maintain the status quo? Today
like never before companies have the ability to evolving a brand at a speed not
seen since your company was a start-up. What impact are you going to have on
your company? There is a difference between the work you do and the impact you
have. Fresh Food retailing is evolving at break neck speed, evidenced by the Dollar Store formats selling more foods and Walgreens selling fresh foods and doing it well as you can see from this
video of a Walgreens in San Francisco. Is your brand evolving fast?
Spin Out, Spin Off or Springboard to more Profitability
you do nothing but wait, watch or blame the economy you are very likely to
simply spin out of control. Redefining your brand with consumer relevance will
position you too either create a positive spin off or springboard to the next
level. Legacy organizations need to be mindful that springboards do great
things for your organization, your team and your shareholders.
Success Does Leave Clues and Foodservice Solutions® is
clue # 1
(Limited Time Offers) can drive top line sales and bottom line profits while
taking you in a new direction. Are your LTO's leading your brand, testing your
brand or simply copy-cat marketing tactics absent strategy?
Fresh prepared Ready-2-Eat and Heat-N-Eat food in
non-traditional outlets poses an ever increasing threat to restaurant growth.
Want to know how to best address these new competitive threats? Contact Steven Johnson Grocerant Guru™ at: www.FoodserviceSolutions.us 1-253-759-7869
American Dream includes Starbucks and Grocerant Fresh Food.
recession at some point in time becomes a learning lesson. When the current great recession began seven
years ago in late 2007, the American consumer once famous for our “free-spending
ways” has now according to a new report from Consumer Reports turned into the
large part during the recession, American’s began buying less of everything
from restaurant meals to housing even haircuts.
The Consumer Reports
National Research Center study found: “Americans are showing a
new optimism. We’re ready to shop again. But we’re not the same old
spendthrifts we used to be; this harrowing economic era has changed America’s
buying habits, perhaps permanently.”
Reports found that Americans are spending their money very pragmatically.
Almost half of respondents said that during the past few years they’ve been
spending more on “groceries” less at restaurants. In fact the study found that
48% of respondents are packing a brown-bag lunch instead of eating out
to Foodservice Solutions® Grocerant Guru™ the largest increase in retail
grocery sales over the last seven years can be bound within the Ready-2-Eat and
Heat-N-Eat fresh prepared food aka Grocerant niche food. Consumers are seeking
time savings and convenience; finding both practicality and indulgence at the
intersection fresh prepared Ready-2-Eat and Heat-N-Eat food.
Consumer Reports found that the one thing that Americans hate to
give up. “Our caffeine habit, for instance.” Starbucks has become America’s
indulgence according to our Grocerant Guru™.
While Consumer Reports found “People aren’t trading down; they’re
trading off, there has been a huge surge in gourmet bagged coffee sales.”
and Heat-N-Eat fresh prepared food has evolved with consumers, endured the
rescission and is positioned to lead the food industry into its next
evolution. Foodservice Solutions®
Grocerant Guru™ has been at the forefront and can help your company, brand, or
leadership team reposition for success in the Grocerant era simply call: