Restaurant customer service relevance today requires that brands get fresher and faster according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Fast casual restaurants need to evolve in the fresher, faster space as well and Moe’s Southwest Grill is doing it in-part by getting smaller. The self-order kiosk will accept cash, Apply Pay, and, in the case of Pittsburgh college students, university CC.
Moe’s Southwest Grill is set to become the first brand in the Mexican fast casual space to open a smaller-footprint, all-digital, kiosk-only location. Each store will come equipped with four self-order kiosks and will feature Moe’s new brand design. Johnson believes that this is a good move and will drive customer relevance top line sales and bottom line profits.
Get this, according to a recent study cited by Moe’s, 32 percent of millennials are pre-ordering meals with their mobile devices, which fits these two developing locations as they will be situated near both University of Pittsburgh and University of Virginia campuses.
Not only will the new units footprint be smaller, the self-order kiosk will accept cash, Apply Pay, and, in the case of Pittsburgh college students, university CC adding relevance and increasing speed of service.
Just in case our ‘grocerant guru’ (well past college age) were to happen inside one of the new units there will be one point-of-sale register will be available at the new location. How are you reducing cost, adding relevance and driving top line sales and bottom line profits?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant