Tuesday, August 25, 2009

Fall food for Tailgating can build you brand!

Convenience Stores, Grocery Stores, Supermarkets can benefit greatly by branding their products utilizing regional tailgating preferences while building their private label ready to eat ready to heat grocerant style food. The opportunity in private label ready to eat grocerant sector has never been better.
Football season is back, people are going to the games win or lose they enjoy the tailgate party. Most companies now have category managers, brand managers or product private label brand managers. Resetting and repositioning products with regional flavors in a consumer empowering fashion with bundled food choices from the Bakery, Deli, Produce and Prepared Meal section will drive sales for at the game tailgaters and for the home tailgate party!
Restaurants and C-stores are now benefiting as well with portable food sales. Those whose who chose to position, package and present their product and brand within the ready to eat and ready to heat grocerant niche creating entrĂ©e’s with identity will create a platform for customer loyalty, top line sales and bottom line profits. Last week in Chicago at the 2009 Foodservice at Retail Expo (FARE) conference breakout on "Pouring Profits: Maximizing the Highest Profit Categories in Foodservice" session show cased how this could be done in the beverage section of Foodservice as well. I have attached the link to his blog you will find it completely interesting. http://www.faremagazine.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications::Article&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=AED28A9FEC384BB0962BEC47166FA18A&AudID=2CBD8C2C99DB4A7DAC8AAA2992BF911E

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