Saturday, August 15, 2009

Private lable links food outlets


Convenience Stores, Grocery Stores, Supermarkets and Restaurants all have a new common link. Brand managers who utilize messaging, packaging and new products to drive sales. The Nielsen Company released new research that concluded that Consumer during the past year purchased private label products at an ever increasing rate. In Dollar sales they grew by 7.4 % and 0.07% in total sales to $ 85.9 Billion in private label sales.
“The importance of food and at-home meals in this down economy has led to strong growth for both branded and private label offerings in some basic food categories such as flour (36 percent store brand growth compared to 17 percent branded), dry vegetables and grains (31 percent to 20 percent), salad dressing and mayo (30 percent and 8 percent), pasta (27 percent to 15 percent) and baking mixes (22 percent and 10 percent).”
With the convergence of private label brand manages and internal integrated retail marketing of their products both the retailer and the consumer are reaping the benefits. Cross-channel sales of restaurant products; have been so successful that retailers have positioned their own products to compete. The halo from the restaurant quality continues to win out.
Companies like Walmart, Trader Joes, Wegmans, Quick Chek, Sheetz, California Pizza Kitchen, Taco Bell and Boston Market are all competing for the customer in multi-channels. That is the new Grocerant niche! ! Grocerant nice opportunity assessments can contemporize your company’s ability to grow both customer loyalty and frequency. For more information contact Steve Johnson at: 253-759-7869.

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