Monday, August 31, 2009

To Go or Take Away foods contribute greatly to customer satisfaction levels.

Americans today are increasingly seeking food that is FRESH, high quality, nation of origin Authentic and possess the flexibility of portability. The Grocerant niche fills the bill for the consumer with ready to eat or ready to heat better for you food with portability options. If you were at Whole Foods in Bellevue, WA, Saturday between 5PM and 6PM you would have witnessed lines of people around the store all at the prepared ready to eat or heat food stations. Each was selecting different combinations of familiar items all for obvious deferent meals.
I have heard some say that the industry is “is obsessed with issues of portability and convenience to the point of absurdity” ! Which may be true; however if that’s what the consumers are demanding, standing in line for will I for one say let’s give them more! Traditional meal periods are considered Breakfast, Lunch & Dinner. The US Government has been reporting on four meal periods for twenty plus years. QSR’s like Taco Bell and McDonalds have witnessed this and currently market to the “forth meal” or “snack” items/meal. CPG manufactures are catching on as well. In a world where consumer choice is equivalent to empowerment, I say Grocerants should focus on what the consumer wants.

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