Thursday, August 20, 2009

What role will digital signage play going forward?

Wal-Mart recently added digital signage to select end caps within their stores here in the Northwest and I am sure they are doing the same thing around the country. I had a friend remark that after a recent visit to Wal-Mart she was impressed and please to see how viscerally attractive the store was. Visceral attractiveness is now a contemporary standard in retailing. BP is going to Install Digital Signage at the Pump and in the store at over 1,000 units. Digital signage is not an operational efficiency it is now a required step in the consumer’s path of contemporary progress. The consumer is not static they are dynamic all retailers must keep pace with the customer.
Supermarkets, Convenience stores and Restaurants all must avoid unwittingly practicing Brand Protectionism and saying no too items that consumer comes to expect. Visceral attractiveness is now as important as cleanliness and service. The Grocerant sector is leveraging digital informational tools to build a strong consumer base.
I was reminded as well that the NY Hilton hotel has had CNN in it’s elevator now for over 12 years. Visceral information is not new nor is it going away. Don’t let your brand unwittingly practice “Brand Protectionism” Grocerant program assessments can deliver top line moving information. Contact Foodservice Solutions in Tacoma, WA at: 253-759-7869 for more information.

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