A grocerant is a result of the blurring of the line between restaurants and grocery stores aimed at the time-starved consumer with ready-to-eat or ready-to-heat food components that are “better for you”. These components can be bundled into a meal of the consumer choice.. Grocerant food refers to any retail food item that is ready-to-eat or ready-to-heat / reheat sold in a Grocery store, Convenience store or restaurant To-go or Take Away format. Most retail companies goal is to create a collections of branded private label entrée and side dishes that have niche leading identity.
Traditionally these items can be found in grocery stores in the deli / lifestyle section, C-stores in the prepared food area and prepackaged, ready to eat items and in restaurants under the To-go, takeout or take away or delivery section. If success leaves clues most retailers having success have developed a reputation for their unique flavor profiles, right sizing packaging and creating a halo of better for you around their offerings.
Around the world we are now seeing Grocerant sections in department’s stores and kiosk in malls in Europe / Asia and airports around the world. The items can range from entrees to side items and deserts. Some examples of items range from crab puff pastries fried chicken, mash potatoes, cream spinach, to liver and onions, pizza, hot dogs, steak, prime rib, various casseroles (hot-dish) to salads, side salads pie, cake and any single proportioned deserts. Grocerant prepared ready-to-eat and ready-to-heat foods contributes to making life just a little easier. For a Grocerant program assessment contact Steve Johnson at Tacoma, WA based Foodservice Solutions at: 253-759-7869.
For additional background on the booming grocerant niche you can read more at the following link: http://www.anything4restaurants.com/blog/index.php/2009/07/restaurant-consumer-discontinuity-the-consumer-moved-first/