Thursday, December 10, 2009

Visceral attractiveness for Food retailers is as important as cleanliness.

Restaurants specifically Quick Service Restaurants (QSR’s) understand consumer contemporary relevance. The most frequent consumer are more visceral engaged on a daily basis than someone born forty years ago. They are in fact visceral a tuned, plugged in, online or utilizing mobile texting at the fastest rate ever. Visceral attractiveness in décor for Food retailers is as important as cleanliness don’t get left out in the cold.

McDonalds is testing its own proprietary entertainment network billed as “McDonalds Channel at 19 units currently. With wifi in must units around the US currently this program will ““will entice the customer to sit down and enjoy their meal — and perhaps to stay a little longer.” Competitor Burger King had introduced flat screen tabletops and reportedly will rollout the program nation wide.

Convenience stores and grocery stores will need to install at minimum digital signage in the “deli” or ready-to-eat and ready-to-heat sections of there stores. Visceral attractiveness and consumer relevance are moving forward hand in hand.

Foodservice Solutions of Tacoma, WA is the global leader in the Grocerant niche. View my complete profile at: or leave a comment or question below.

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