Tuesday, December 8, 2009

Top Five Innovative Disruptive Food Menu’s or menu items of 2009 penciled in.

Restaurants, Grocery Stores, Convenience Stores and Supermarkets were all competing for a larger share of stomach this year. The companies that appeared to introduce the most innovative potentially disruptive menus or menu items all were focus clearly on the US marketplace and evolving points of distribution as the end game. Each company keenly realized the importance of demographic, psychographic and behaviorist research including new econometric food modeling. Then blended the findings into the companies or niche market food marketing mix. Research intelligent quotient (IQ) blended with understanding the industry consumers emotional quotient (EQ) will propel either the company or the product itself too a new level in coming years. So here are the top five innovative potentially disruptive food menus or menu items for 2009:

1. Angus Burger by QuickChek

2. Fresh prepared Hot Breakfast by 7 Eleven AU

3. Wood-fired Pizza by Müvbox,

4. Crispers by Publix & Next Door Bar & Grill by Wegmans

5. MightyMunch-Meals by: www.gopicnic.com/All-GoPicnic-Products/MightyMunch-Meals

Leading the way is QuickChek with it’s fresh Angus Burger taking customers outside the Convenience store box thinking and head on with QSR’s. Without a doubt the 2009 company with the most proactive global food innovative footprint test going on is 7 Eleven. They have exciting new coffee formats, pizza and fresh prepared breakfast, this is the sleeping giant of the foodservice industry. I for one think that they are waking up. How cool is Müvbox portable Wood fired Pizza taking fresh to any neighborhood in the world fast. Joining the success that Publix has found in Florida with it Crispers restaurant, Wegmans now is stepping out with a freestanding concept. In both cases quality leveraging buying power, supply chain and regional marketplace knowledge into non-traditional points of distribution and success. Then there is a better for you meal for kids, ready when they are, nothing is better than that. 2009 was a outstanding year for the Grocerant niche. For background on the booming grocerant niche you can read more at the following link: http://www.anything4restaurants.com/blog/index.php/2009/07/restaurant-consumer-discontinuity-the-consumer-moved-first/

Foodservice Solutions of Tacoma, WA is the global leader in the Grocerant niche. View my complete profile at: http://www.linkedin.com/in/grocerant or leave a comment or question below.

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