Planned but not expected Baron Concors, chief information officer for Dallas based Pizza Hut reveled that its year old iPhone app has “generated up to 7 million in sales”. Concors continued “I talk to senior-level retail people, and I’m shocked when I hear them say they think it’s a fad that’s going to pass,” Concors said of smartphone applications. “It’s no longer going to be a cool thing to have a mobile app. It’s going to be a customer expectation.” There have been about 2 million downloads of Pizza Hut’s iPhone app.
On August 6th 2010 our blog: Can you count the Starbucks on Route 66 discussed new avenues of distribution. I have fielded calls since from C-level restaurant and convenience stores professionals asking if their customer has moved. Wow, I did not need to answer. The questions is where has there brand moved in the past three years. Many simply are blaming revenue loss on our economic times. Hogwash!
Plenty of brands are growing; share of stomach. Yes, share of stomach is being redistributed. The winners include chain restaurants, convenience stores, grocery stores and drug stores with emphasis on the ready-to-eat and ready-to-heat grocerant niche. If your brand is not growing it is dying. Mobile app’s are just one tactic of a successful strategy in food retailing today.
Costco has its way, the mob scene taking place at its cavernous stores will soon be on the move -- to the oversized mall spaces known as "anchor" positions, which have long been the turf of big-box retailers and department stores is seeking locations within MALLS. Where are your customers?
Grocerant program assessments available; since 1991 Foodservice Solutions food industry consultants of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson or BING / GOOGLE: Steven Johnson Grocerants
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