Friday, August 6, 2010

Visceral attractiveness for all food retailers is as important as cleanliness.

Restaurants specifically Quick Service Restaurants (QSR’s) understand consumer contemporary relevance. The QSR’s most frequent consumer are more visceral engaged on a daily basis than someone born fifty years ago. They are in fact visceral tuned on, plugged in, online or utilizing mobile texting at the fastest rate ever. Visceral attractiveness in décor for food retailers is as important as cleanliness don’t get left out in the cold. Interactive Graphic filled menu boards or wall mounted “TV” units that are both informational and engaging should be considered.

McDonalds is testing its own proprietary entertainment network billed as “McDonalds Channel at 19 units currently. With wifi in must units around the US currently this program will ““will entice the customer to sit down and enjoy their meal — and perhaps to stay a little longer.” Competitor Burger King had introduced flat screen tabletops and reportedly interested in rolling the program nation wide.

Convenience stores and grocery stores will need to install at minimum digital signage in the “deli” or ready-to-eat and ready-to-heat sections of there stores. Walmart is leading currently with “TV monitor” units located at end-caps sponsored by national brand manufactures. Visceral attractiveness and consumer relevance are moving forward hand in hand.

Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson or BING / GOOGLE: Steven Johnson Grocerants

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