Wednesday, August 4, 2010

Private label Brand Manager now focusing in on Fresh Prepared Food

The unheralded stellar performance produced by national private label fresh food product brand managers established metrics for future success. Creating unbounded opportunity for food marketing brand managers within the Grocerant fresh prepared ready-to-eat and ready-to-heat niche.

Grocerant food that is ready-to-eat or ready-to-heat is now finding it’s way in large chain store formats including Safeway’s Lifestyle stores,, Target, Walgreens, 7 Eleven, HEB’s Central Market, Harris Teeter and Buehler’s. Blending traditional category management with menu rationalization techniques these companies are seeing success. However those that have incorporated brand marketing into their food offerings including product or line positioning strategy have seen increased customer frequency and niche margins rise.

Successful fresh food grocerant ready-to-eat and ready-to-heat programs include interactive participatory consumer interaction. Restaurant brand managers have utilized this strategy for some time. Other chains are beginning to utilize new metrics to leverage consumer success.

The same is occurring in the Convenience store side with companies like AMPM bundling meal deals and new products, The Pantry improving coffee and QuickChek growing with solid consistent product offerings. Branding the food product offerings or food lines resonates with the consumer. Watch for Brand Managers being hired in all of these channels. Interested in a grocerant program assessment; if so contact Tacoma, WA based Foodservice Solutions.

Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson or BING / GOOGLE: Steven Johnson Grocerants

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