Friday, August 27, 2010

Fresh prepared grocerant food drives success within the Convenience Store sector.

Regional successful can be found in fresh prepared food selling at convenience stores. Wawa has announced that they are entering the Florida Market early in 2011. While Sheetz continues on it’s expansion drive south and east. Both of these chains continue to thrive and drive sale utilizing customer focused meal occasion fresh prepared and portable food.

Casey’s General Stores, Inc stock continues to rise on takeover speculation, but the stock price is higher than the offer by Alimentation Couche-Tard Inc. The reason stated first for the take over offer was the outstanding job that Casey’s was doing driving top line sales with fresh prepared food ala the grocerant niche. The team at Casey’s is doing a very good job! Casey’s is building top line sales and bottom line profits while increasing customer loyalty with ready-to-eat and ready-to-heat fresh prepared food.

7 Eleven the largest convenience store chain is even more impressive. They were “among the prominent brands featured on Inc. magazine's fourth annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies”. They are the largest convenience store company and listed as one of the fastest growing; that is extremely difficult to accomplish! What are the drivers for 7 Eleven? Grocerant Fresh prepared food and solid consistent leadership.

Restaurants, grocery stores and drug stores all must revisit brand positioning relevance with this new intense drive and focus on share of stomach from the convenience store sector. Utilizing the 5 P’s of grocerant fresh prepared food marketing; Product, Packaging, Placement, Portability and Price with a consumer focus, consumers and companies can both win.

Grocerant program assessments available; since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson or BING / GOOGLE: Steven Johnson Grocerants

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