Sunday, October 13, 2013

Brooks Brothers Targets Smith & Wollensky and Darden

Non-traditional fresh food retailers have been entering the Ready-2-Eat and Heat-N-Eat fresh prepared food space at an unprecedented pace.  7 Eleven has targeted the dollar meal sector of QSR, Wawa has targeted Fast Casual To-Go, Pinkies Liquor has traded Chilies, and Walgreens is finding success in the Fast Casual and Casual niche.

It does not stop there.  Non-traditional retailers are targeting the Full Service Dinner sector including companies the ilk of Smith & Wollensky and Darden’s Capital Grill. Let me ask.  Why are non-traditional retailers seeing opportunity and legacy operators only complaining?

Brooks Brothers, is the oldest menswear retailer in the United States said it plans to open a large steakhouse in New York City by next summer. Brooks Brothers after 195 years in the United States as an clothing retailers is opening a steakhouse. When you think about it it’s not such a stretch Brooks Brothers sells high-end, traditional clothing, mainly suits, largely to men. There is no food more traditional or male than a steak dinner.

Brooks Brothers is converting a 15,000-square foot, three-level space in midtown Manhattan, around the corner from its flagship store, to create the massive steakhouse, in reports from the New York Post.  Plans are that if successful, Brooks Brothers could open more steakhouses around the United States the Post article went on to say.   Outside Eyes for Inside Results Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Visit: Johnson, or

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