Wednesday, October 30, 2013

Coffee Retail Barista Battle Brewing

Starbucks, McCafe, Wawa, and, Café Coffee Day continue to flourish as consumer attraction, affection, and addiction to coffee seems endless.  Foodservice Solutions® Grocerant Guru™ Steven Johnson has been tracking coffee and stated “a barista war is brewing as convenience stores, quick service restaurants, and grocery stores begin branding and expanding into fresh prepared coffee to drive day-part sales.”
Woolworths a leading Australian grocery store has set up private label Woolworths branded (Vittoria) trial coffee kiosk within stores in Melbourne with an eye on expanding into the entire chain. Woolworths is leveraging an existing customer base, and price to entice trial.  A Woolworths spokesperson stated “"We know that Australians are increasingly time poor. We are responding by giving them convenient, quality coffee when they shop,"  The staff at Vittoria counter get barista training on how to make the perfect latte, cappuccino, babycino, espresso, macchiato, hot chocolate and tea.

Café Coffee Day India’s largest chain of coffee houses is running new expanded customer loyalty programs to counter Starbucks expansion in India. In addition it has been well reported that are considering entering the United States Market as well.
Regional convenience store Wawa, known for its proprietary coffee, available only at Wawa stores is growing fast. Wawa reported that since the year 2000, they have served more than 1 billion cups of coffee. Within the brewed coffee market, Wawa ranks #1 in Philadelphia and #8 in share nationally.

Not to be left out or forgotten McDonalds had enhanced its coffee offering and is finding that hot and cold coffee drinks including new Pumpkin Spice is driving sales in AM, PM and Late Night Day parts. Coffee is an affordable indulgence. Success does leave clues and we clearly see a coffee retail barista battle brewing around the globe.

Outside Eyes for Inside Results Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Visit: Johnson, or

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