Thursday, October 31, 2013

Grocerant Niche Differentiated Fresh Food

The United States from the beginning was populated with immigrants. Things have not changed much today  the United States continues to be a melting pot of immigrants from around the world. Today consumers are time starved, the economy continues to flounder and the desire for comfort food is on the rise.  However comfort food for many means flavors from the past and former homelands.  Increasing what is missing is the skill-set to prepare those meals from scratch at home. Thus the rise of Grocerant food.

Foodservice Solutions® Grocerant Guru™ has identified  that “time stared multi-generational households comprised of multi-ethnic family members are key drives demanding fresh Ready-2-Eat and Heat-N-Eat prepared food.”  While many grocery store chains vary offerings targeting specific ethnic neighborhoods few incorporate those same flavor profiles throughout the chain.

Overall the grocery sector continues to lose customers to new non-traditional fresh food retailers including liquor stores, drug Store, convenience stores, and restaurants that offer mix and match meal components that can be taken home and bundled into a family meal.  In fact the grocery sector has lost 1.6% of dollar sales the past few years alone all the while food stamps where on the rise.. 
The best purveyors of grocerant niche fresh prepared food are the only stores within the grocer sector growing and regular readers of this know that the leaders are Whole Foods, Earth Fare, Fresh Market, Sprouts and all are adding locations (estimates are an additional 320 stores by 2017).  They provide a platform of traditional bold flavors and fresh prepared food that creates a level of excitement simultaneously bringing family familiarity to the shopping experience.

Success does leave clues and if legacy retailers want to garner share entering the grocerant niche is a trend that has been developing since 1991 it is not a fad.  Is your company ready for a grocerant niche review, assessment or enhancement?

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at:  or visit: Johnson,, or 

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