Monday, October 14, 2013

Schlotzky’s Fresh Food Sells Anew

Many restaurants are wondering where customers are migrating and Schlotzky’s looking at the research understands where they are going and took steps to get them back.  Today Schlotzky’s is finding success selling fresh food fast in a new channel. When customers move companies must change or move as well.

In our Omni-channel retail world David Wheeler, vice president of franchise development for Schlotzsky’s when speaking about entering the convenience store space said “"When we tested it, it actually ended up very successful, much as a freestanding location would."

Like many other restaurant chains the convenience store sector was not on the radar for Schlotzsky's however after testing a co-branded partnership with Sac N Pac stores and seeing positive customer response Schlotzky’s wants more.

C-stores have evolved specifically with food and in foodservice.  Schlotzsky's wants partnerships with retailers who are looking for something a little more elevated  than a Quick Service Restaurant and Schlotzsky’s fits that bill.  Regular readers of this blog know that Wawa bills itself as “fast casual to-go”.  Schlotzsky’s expects to open 15 to 25 units a year within the C-store space.  When your customers move you must move as well.   Outside Eyes for Inside Results Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Visit: Johnson, or

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