Saturday, October 26, 2013

Maggiano’s Set to Grow Again while Chili Repositions Flavor Profile

Foodservice Solutions® Grocerant Guru™ Steven Johnson considers Maggiano’s Today & Tomorrow one of the best grocerant niche Ready-2-Eat and Heat-N-Eat marketing positioning statements in the industry.  It is so good in fact struggling Darden concept Olive Garden has now leveraged it twice. 

Maggiano’s has a consumer understand that few other have and can be seen in how they leverage multiple avenues of distribution simultaneously. Success does leave clues and Maggiano’s has picked many of the right ones up. Now Maggiano’s is back in growth more and will building new stores soon.

Brinker’s other concept Chili’s leveraging the same quality consumer attributes is “Mexican-izing the menu, adding delivery service at 450 stores, and rolling out new kitchen technology.” What an outstanding move!

Wyman Roberts Brinker CEO stated “Our research has shown that we can build upon our current credibility with tacos, fajitas, quesadillas, chips and salsas to further strengthen this platform,” He continued that Mexican choices constitute the chain’s biggest menu category—“bigger than burgers,”

Differentiation does not mean different it means familiar and Mexican will be a perfect platform to begin to garner back the customers that migrated to other brands and other points of distribution. Chili’s will also begin delivering food at 450 locations.  When Chili’s completes integrating the 5 P’s of food marketing success be at hand.

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at:  or visit: Johnson,, or 

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