Saturday, July 18, 2015

Restaurant and C-Store Menus Find Magic

Today more and more restaurants in the United States are finding that by adjusting, expanding, and extending menu options to include authentic full flavored Hispanic menu items that customer follow. Today, 41 percent of Hispanic consumers say they use foodservice twice a week or more often, up from 36 percent in 2013 according to according to Technomic's Hispanic Foodservice Consumer Trend Report

Sara Monnette, senior director of consumer insights for Technomic stated  "There is a greater opportunity to gain Hispanics' loyalty, as they're visiting foodservice locations, especially coffee shops and family-style concepts, more often than the general population."… "Hispanics prioritize eating meals with family, and they feel strongly that restaurants are an ideal place to spend time with family,"

Ready-2-Eat and Heat-N-Eat fresh prepared food options that include authentic full flavored Hispanic menu items are an invitation to the fastest growing sector of the United States population according to Foodservice Solutions® Grocerant Guru™. 

What items should be should be included well you can pick from the top three Hispanic-style entrees that the Technomic report found they are:

1.       Carne Asada  at 54%
2.       Burritos at 42%
3.       Fajitas or Tacos tied at 37%

Trying to be all things to all people has been the demise of many a foodservice operator.  However when there is a dramatic shift in demographics and rapid adoption of new flavor profiles any retailer that does not remove some legacy Ready-2-Eat and Heat-N-Eat items for new one might just find themselves on the short side of the growth curve. 

Are you trapped doing what you have always done and doing the same way.  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information.

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