Wednesday, July 22, 2015

Wawa and Sheetz Battle for America's favorite C-store Coffee

Wawa and Sheetz once again are battling for best in class coffee at a convenience store.  In a new study of 7,000 consumers by Market Force Information found that Sheetz and Wawa were tied with for the top spot for best convenience store coffee.  Clearly the battle for best coffee is on for yet another year. 

This year however Wawa came in number One overall best convenience store.  Wawa earned a "composite loyalty score" of 68 percent, according to Market Force Information, edging out other convenience stores across the United States. 

QuikTrip came in at No. 2 with a score of 62 percent this year; Sheetz came in at No. 3 with 59 percent. All three of these C-stores have outstanding grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Foodservice Solutions® Grocerant Guru™. Success does leave clues. Are you ready for a Foodservice Solutions® Grocerant Scorecard to see how and where you can best the competition? 

Market Force's survey was conducted in June across the country. The nearly 7,000 respondents reflected a range of income levels, with nearly 52 percent reporting household incomes of more than $50,000 a year. Respondents’ ages ranged from 18 to over 65. About 64 percent were women and 36 percent were men.

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive success across every sector of retail foodservice.  Consumer from 18 to 65 are migrating to Ready-2-Eat and Heat-N-Eat fresh food and the convenience store sector continues to add new food offerings garnering new customer with mix and match customized meal component offerings. 

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information

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