Tuesday, April 5, 2016

Walgreens Fresh Food Convenience Drives Customer Adoption

The Battle for Share of Stomach in the grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food space been a boom for foodservice consultants, a bonus for grocery stores, a bonanza for convenience stores and beneficial for consumers according to Foodservice Solutions®, Grocerant Guru®. 

Within the retail food-space, Time is the true commodity and only Amazon really gets that.  So, when the question is presented ‘What’s for Dinner’ the first consideration is how much time do I have to prepared a meal for the family.  Grocery stores are testing new concepts all featuring fresh food with an emphasis on meals rather that legacy CPG products and cooking from scratch. 

Foodservice Solutions® found in a recent Grocerant ScoreCard study that Baby Boomers were just as likely to buy Ready-2-Eat and Heat-N-Eat fresh prepared food as Millennials 50.5% to 49.0%. tipping the scales just ever so slightly to Boomers who are increasingly reliant on Mix and Match meal component bundling.  

The Grocerant ScoreCard study found that Boomers were more likely to buy Ready-2-Eat and Heat-N-Eat fresh prepared food at Grocery stores where Millennials were more likely to make purchases at Convenience stores and new non-traditional points of fresh prepared food distribution.

Technomic reported that 84% of Millennials purchased fresh prepared food at a conveniences store in the past 30 days.  Foodservice Solutions®, Grocerant Guru® Steven Johnson says ‘just wait until those consumers hit the grocery aisles, they won’t be looking for ingredients to cook from scratch but for grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food. 

New non-traditional points of fresh food distribution are garnering customers from legacy chain restaurants and grocery stores.  Companies the ilk of Ikea, Pinkies Liquor stores, and Walgreens are all testing, expanding, and including more grocerant niche fresh prepared food in new locations and positioning ideations. 

While only 19% of consumers have ever purchased Ready-2-Eat and Heat-N-Eat fresh prepared food from a Convenience store.  Technomic found that 43% of those who do purchase it at least once a week.  There is no doubt that the Grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared meal components is driving change in the retail food landscape. One thing is clear.

That one thing is perfectly clear www.FoodserviceSolutions.us identified, quantified, and qualified the niche in 1991 and continues to be the industry leader, of that there is no doubt. If you are thinking about entering, repositioning, or just exploring the Grocerant niche call Foodservice Solutions® Grocerant Guru® at 253-759-7869.  Start Looking a Customer Ahead today.  Contact: Steve@FoodserviceSolutions.us


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