Tuesday, March 5, 2019

Digital Multitasking Generation Z Speeds Foodservice Up

Food marketing is about to undergo another transformation as Gen Z enters the workforce as the generation that says ‘I want it now’ according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
The oldest members of Generation Z are turning 22 years old in 2019 creating a tsunami of digital natives demanding fresh food faster than any other generating according to Johnson. When posed with the question, (What’s for Dinner?) they will simply look for the solution in the palm of their hand, there smartphone.   
There is a reason that fast food sales continue inching-up, growing share of restaurant dollars. Just like millennials, Gen Z’s frequently visit fast food / quick service restaurants.  That frequency is another reason that fast casual restaurants check average and speed of service is comparable to that of fast food; it’s keep-up or lose out according to Johnson.
In a new report from The NPD Group, Delivering Digital Convenience report noted:
1.       For the year ending December 2018, the number of foodservice delivery orders by Gen Zers reached 552 million, just 1 million less than millennials' delivery orders despite a small portion of Gen Z’s being old enough to order their own delivery. They are also heavy users of restaurant tablets and order kiosks.
2.       Gen Z’s can FaceTime their friends, text their moms, and order a pizza all at the same time
How are you preparing to engage new consumers?  If your food platform getting faster?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

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