McDonald’s Embraces The 65 Inch HDTV Syndrome

Consider this; the undercurrents of Foodservice Solutions® 65 Inch HDTV Syndrome have now reached the manufacture of La-Z-Boy, Uber Eats, and the world’s most successful global chain restaurant McDonald’s.  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® identified, quantified, and qualified The 65 Inch HDTV Syndrome back in the day.

Not only is McDonald’s embracing The 65 Inch HDTV Syndrome they have partnered with two other companies to give consumers what they want.  Simply put McDonald’s meals delivered to their home so they can enjoy the meal in from of their 65 Inch HDTV on their couch.  While no HDTV as given the La-Z-Boy is outfitted with built-in coolers, light-up cup holders, phone chargers, adjustable seats and a McDonald’s-Uber Eats blanket that says “Going out is overrated.” So, how are expanding your brand?

Elizabeth Campbell, senior director of brand and menu strategy for McDonald’s stated “The McDelivery Couch sweepstakes celebrates our shared love of staying in, as well as our mission to bring people together over food and fun experiences,”

McDonald’s is giving away the couch in a sweepstakes that runs through April 8. Customers enter by tweeting about menu items they like to have delivered and can enter as often as once a day. They began working with Uber Eats on delivery in 2017 and now has the service in about 9,000 of its 14,000 U.S. locations.

The 65 Inch HDTV Syndrome found that consumer like Eating-Out when Eating-In. How is your brand creating new electricity?  What partnerships have you formed to drive sales? Where is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Who Will Win the Battle for Share of Stomach

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.