Casey's General Stores Food Focused Convenience Store

Regular readers of this blog know the consumers love Casey's General Stores pizza.  If fact Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® was the very first to tout the product positioning of pizza at Casey’s and first to write about the outstanding success Casey’s has found with mix and match grocerant niche food and beverage.

As consumer evolve so does Casey’s the newest platform to help drive sales at Casey’s is technology as they debuted a new and improved website that features a refreshed design and enhancements to its online ordering system. Casey’s is more than a C-store it is a restaurant / grocerant with Gas according to Johnson.

Get this, the changes are centered on making it easier than ever to order a Casey's pizza.  Success does leave clues. Art Sebastian, Casey's vice president of digital experiences stated "Our customers love Casey's pizza, and we wanted to make it even easier for them to order online,…The new Caseys.com makes our food the hero of the digital experience, helping to solve the daily meal dilemma."

To learn how to streamline the online ordering experience, Casey's spent time with its customers across all 16 states in its operating footprint.  Sebastian continued "We know customers are always looking for ways to save time. Ordering breakfast, lunch or dinner at Caseys.com gives our pizza lovers a few minutes back each day so they can do the things they really love,"  "Our goal is for customers to shop Caseys.com anytime and anywhere, when it's most convenient for them."

Ensuring the look and feel of a restaurant Casey’s, website improvements include:

·         Easier ordering — Customers can save their "favorites" after setting up an account. This includes favorite order, store location, preferred method of payment and delivery address.

·         Increased customization — Customers can now order their pizza exactly how they like it, such as selecting specific toppings for each half of the pizza; making substitutions for sauces and toppings; and adjusting how much or how little to use of each ingredient.

·         Faster carryout — Customers can now pay online for carryout orders, letting them skip the in-store cashier line.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/  or www.twitter.com/grocerant