Six Success Insights From the 2019 NRA Show

I want to everyone for who attended my presentation Friday Night in Chicago pre-NRA Show.  I hope you are all enjoying the show and continue to garner success clues. For those of you who could not make it to NRA Chicago here are my five undercurrents of growth that are driving the continued expansion of grocerant niche Ready-2-Eat and Heat-N-Eat fresh food marketplace in 2019. 

Foodservice Solutions® field team headed by our own Grocerant Guru® has conducted Grocerant ScoreCards since 1991.  Non-client specific information garnered from those Grocerant ScoreCards during 2019 was the source for our current findings. The five undercurrents driving grocerant growth are:

1.       Partnerships: Building a brand or edifying an existing food brand via B2B partnerships is the most effective way to extend your brand invitation, creating New Electricity.

2.       Price:  Continues to drive traffic it is that simple.  Maybe Aldi said it best “Poor people must save, rich people like too” and 63% of all restaurant traffic is now ‘Off-Premise’.  While value retailers are gaining share of dollars and locations

3.       Multicultural: 79% of Millennials report experimenting with meals, meal components from other countries monthly.  They were looking for full flavored food that is authentic.

4.       Eating-Out while Eating-In: 43% of all households include a restaurant prepared meal component monthly with the family dinner.  60% have place an On-line order from a restaurant for delivery within the past month.

5.       Millennials Matter: In search of fresh food discovery, 58% of Millennials are looking for ‘environmentally friendly food’.  Watch for the Impossible Burger and copycats take center stage over the next three years.

6.       Digital Marketing: 88% of customers research a restaurant online before dining — more than any other business type. Nothing else need be said here. 

 Simply put Grocerant ScoreCards provide real-time customer relevance in our data dependent intelligence age according to our own Grocerant Guru®. Do you understand the undercurrents of change driving foodservice growth in 2019?  Do you understand the importance of integrating consumer relevance into your brand messaging? What’s your new electricity for 2019?

For international corporate presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us  the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us for more information

Battle for Share of Stomach