Friday, May 24, 2019

Millennials sustainability and Pathwater

Millennials quest of discovery continues to drive food retail in every sector of foodservice today according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. When a product has the ‘halo’ of sustainability around it, millennial adoption increases according to Johnson.
It is at the intersection of water and packaging we find a unique company garnering the attention of millennials, Gen Z, and Baby Boomers that company is Pathwater.  Today, water has become a focal point with millennials and particularly how it is packaged. 
Week after week we see pictures and or commercials on TV highlighting the damage non-recycled plastic is doing to our oceans, waterways, and wildlife. Plastic has increasingly become a deterrent in consumers path to purchase particularly when it come to water bottles.
Pathwater has sets into a motion a movement and challenges us to rise above our old plastic water bottle habit. It keeps water colder for longer, is sustainable, affordable, and makes it easy for everyone to make the shift from single-use plastic, once and for all.
Pathwater found that aluminum is the only material that offers 100% endless recyclability, as long as it’s put back into the recycling system.75% of all Aluminum ever produced is still actively in use today. Aluminum recyclables are melted down then made into new products, including new Pathwater bottles, infinitely.
Since China is not buying our plastic like they once did; plastic recycling is has lost it steam and many municipalities have stopped collecting many recyclables including plastic.  Other are increasing the monthly charge to recycle. Millennials want to help solve this problem and are leading the way with the adoption of products from companies the ilk of Pathwater.
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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