Wednesday, May 22, 2019

What is Complexity Free Food

The impossible burger is complexity free in the minds-eye of the consumer as it has been defined with exceptional transparency according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson.
That transparency elevates the impossible burger to the status of grocerant niche ‘Better-for-you’ fresh prepared food.  Then when portable and portioned for one or two it will to drive demand in every sector of retail foodservice. 
Consumers today are seeking ‘better-for-you’ fresh prepared food as meal components that can be bundled in to a customized family meal according to Johnson. Does your team have the wrong definition for Grocerant? Do you understand the Grocerant niche?
Grocery stores of a bygone era thought they could respond to consumers demand to drive sales simply by opening more stores, larger stores, or ‘scale’ a fresh food department that looked like 1980’s rather than today.  The restaurant sector is hell bent that they will not let happen to them.  There are chains that will prove that wrong, however.
That did work when most food choice came from a can, a jar, or a box that could sit on a shelf for years and slotting fees paid for the shelf space. Simply put that was a mindset of yesterday’s grocery retailers the ilk of A&P and others still taking slotting fees.
Johnson continued “retailers back in the day felt that all they need was more scale to compete successfully with other grocery stores. Today consumers demand fresh grocerant niche Ready-2-Eat and Heat-N-Eat prepared food can be found at companies the ilk of Wegmans, Green Zebra Grocery, New Season Market, Wawa, Sheetz, KFC, McDonald’s, and Papa Murphy’s.
Complexity free in the minds-eye of the consumer according to the team at Tacoma, WA based means, less meal preparation time, little or no cooking, vegan, less food waste, less time shopping, less packaging, local, fresh fast food, in-season food, and portions for one or two.
 In fact, one of the key finding was no matter the size of the household fresh was best and the ability to mix and match meal components was crucial.  Does your company look more like yesterday or tomorrow?

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success. 

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