Monday, June 17, 2019

High's Dairy Stores Fresh Food Focus

High Dairy Store brand revitalization project is more than just milk they have an expanded beverage area that features several handcrafted beverages such as coffee, cappuccino, fresh bubbler drinks and fountain drinks. Ok, you are catching on High’s focus is on growing inside sales of both grocerant niche fresh food and beverages according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

The new Gambrills location is 4,870-square-foot c-store that is open 24 hours a day. Designed to showcase High's signature food offerings, including hand-breaded chicken, handmade pizza and hand-dipped ice cream, as well as other fresh-to-go food options. The Gambrills store carries a wide selection of convenience items such as High's Heritage Ice Cream in a take-home package.
Adding customer relevance, the new c-store features several new technology upgrades, such as frictionless payment options through Skip and touchscreen ordering systems. Targeting restaurant customers looking for something fresh and authentic High’s will offer food focused specials as a branded invitation such as:
·         High's Kitchen Weekday Special: eight-piece chicken bucket or 10-piece tender for $9.99
·         High's Kitchen Weekend Special: eight-piece chicken bucket or 10-piece tender for $5.99
·         Chicken snack sampler for $1.99
·         Breakfast sandwich and any size coffee for $2.99
·         A free scoop of ice cream with any hand-dipped ice cream purchase
·         Any size coffee or fountain soda for 99 cents
High's partnered with Three Sixty Group in 2018 to undergo a brand revitalization project.
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information. 

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