Friday, June 14, 2019

Sweetgreen a Smart Fresh Food Company

If success leaves clues and it does, Sweetgreen leadership has picked up all of the right clues integrating all ‘halo’ of the grocerant niche into everything they do while positioning themselves to become a nation player in the grocerant niche  fresh food space according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Here is some background for new reader of this blog. Sweetgreen currently operates about 94 locations and last year raised $200 million in a funding round that gave the company a $1 billion valuation. The chain was founded in 2007 by a trio of Georgetown University students and has been fueled by investors that include former America Online CEO Steve Case and Shake Shack founder Danny Meyer.
Sweetgreen is a ‘chain restaurant within the ‘salad space’. Recenlty they acquired D.C.-based Galley Foods for an undisclosed sum as it looks for ways to ramp up its own food delivery options.
Galley Foods was founded by two former LivingSocial executives, Alan Clifford and Ian Costello, in 2015. It delivers fully-cooked, chef-created meals in biodegradable containers that require only reheating. Though sweetgreen did not say what it paid for the company, it said it was a combination of cash and stock. It is the first-ever acquisition for sweetgreen.,
Sweetgreen co-founder and CEO Jonathan Neman stated “We’re both companies with D.C. roots, and we’re like-minded in our mission and in our commitment to our customers to better understand them and meet them wherever they are,”
“It’s with this mutual thinking, and Galley Foods’ unparalleled insight into delivery, that we look forward to welcoming Alan and his team,” Neman said. The acquisition will let sweetgreen tap Galley Foods’ knowledge and experience with logistics and delivery. 
Consumers continue migrating from legacy restaurant brands to new brands and new avenues of distribution according to Johnson.  Sweetgreen has a bright team, with outstanding investors that understand the undercurrents of industry disruption and distribution. 
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

No comments:

Post a Comment