Wednesday, June 5, 2019

Partnerships Power Peapod

Time and time again our own Grocerant Guru®, Steven Johnson based in Tacoma, WA with Foodservice Solutions® articulates how partnerships drive sales creating a new platform, new electricity, to garner attention, drive sales and edify legacy brands. 
Now picking up on success clues left by our Grocerant Guru® Peapod created a new Fast Pho meal kit is the result of a collaboration between the e-grocer and food writer Mark Bittman. In fact, Peapod has formed a partnership with influential food writer Mark Bittman, author of the new cookbook “Dinner for Everyone.”
Peapod will be spotlighting several of Bittman’s recipes in a shoppable, click-to-cart format, in addition to an exclusive meal kit, Fast Pho, a Vietnamese-inspired dish with pre-measured fresh ingredients, available in serving sizes for two or four.
Bittman, sounding a lot like our Grocerant Guru® as regular reader of this blog will notice asked  “The inevitable, daily question, ‘What's for dinner?’ is one that everyone has asked themselves more times than they can count,”. “I want cooking dinner at home to make people happy, not stressed, and Peapod gets that, too. Cooking – and likewise shopping for the ingredients – doesn't have to be tedious or time-consuming, and I'm excited to share this Fast Pho meal kit in partnership with Peapod that proves exactly that.”
According to Peapod’s third annual meal-planning forecast, 77 percent of Americans say they would rather eat a homemade meal than go out for dinner, and more than 40 percent of Americans value meal kits as a tool to make cooking at home easier, with other welcomed shortcuts including pre-measured ingredients and grocery delivery.

Spencer Baird, SVP of merchandising at Peapod,  stated  “we work to simplify grocery shopping, menu planning and meal time,” said  “Meal kits allow us to introduce shoppers to inspired international flavors and dishes without any intimidation, as every ingredient is selected and packed ready-to-cook. The partnership with Mark and collaboration on the meal kit is another way we want to support making dinner time enjoyable and approachable for shoppers.” Are you looking a customer ahead building new electricity for you business?
According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different
For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit , or call 1-253-759-7869

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