Wednesday, September 23, 2020

At Starbucks' Sustainability Means from ‘Me to We’

  

Starbucks is an industry leader because they understand the importance of edifying consumer relevant touchpoints. Starbucks is taking a leadership role in what Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® identified as the restaurant sectors 2021 call to arms the “from me to we” where restaurants will focus on sustainability driving the message that we are here and we are getting better for you.”

Starbucks has been preparing for 2021 and the ‘me to we’ as they trialed new lightweight, recyclable strawless lids in select markets across the U.S. and Canada. Due to the success of this test, the company is rolling out strawless lids to company-operated and licensed stores, marking a significant milestone in Starbucks effort to eliminate a billion plastic straws globally per year. Starbucks will continue to shift away from single-use packaging and plastics as part of its resource positive commitment announced in January.

Michael Kobori, chief sustainability officer at Starbucks stated “Recyclable, strawless lids for customers across the U.S. and Canada is another step in our journey to reduce our environmental footprint,” … “As we move closer toward our 2030 target of a 50 percent reduction in waste sent to landfills, the long-standing history of innovation within Starbucks, partnership across the industry and changing consumer behavior remain fundamental to our purpose and our prosperity as an organization.” 

So, Starbucks designed, developed, and manufactured its strawless lid, which will now be the standard for all iced coffee, tea, espresso, and Starbucks Refreshers beverages. The lid was modeled after the lid customers recognize from Starbucks hot drinks and has approximately nine percent less plastic than the flat lid and straw historically used for iced beverages. Unlike straws that cannot be recycled because of their size, the strawless lid made from polypropylene, meets the Association of Plastic Recyclers design guidelines for recyclability and can be recycled in many markets in the U.S. and Canada.


Starbucks Andy Corlett, director of global packaging solutions and innovations stated, “We developed and trialed several prototypes to arrive at this milestone,” …, whose team at Starbucks helped design the lid. “A recyclable, strawless lid becoming the standard for iced drinks is one small way we can give more than we take from the planet. This is a significant moment for Starbucks as we work to reduce waste and safeguard the environment.”

So, Corlett’s team developed variations in lid design to match the variety of beverages Starbucks offers. For example, the distinct lid for Nitro beverages, which began rolling out in 2018, has a slightly wider, tear-drop shaped opening, designed for the perfect drinking experience of Starbucks velvety-smooth Nitro Cold Brew and beverages with Cold Foam. Similarly, Frappuccino® blended beverages and other drinks with whipped cream will continue to have a domed lid made from recyclable plastic and be accompanied by a straw, except where prohibited by local law. Straws will also remain available in stores for customers upon request.

Doug Cress, Vice President of Conservation at Ocean Conservancy stated, “Last year alone, volunteers with Ocean Conservancy’s International Coastal Cleanup removed nearly one million straws from beaches and waterways around the world, and that’s one million too many polluting our environment,” … “Starbucks strawless lid is a prime example of how innovation will help us move closer to a healthy ocean free of trash, and we are committed to working with Starbucks through our International Coastal Cleanup and our Trash Free Seas Alliance to drive positive change. Our hope is that other companies follow suit, and that these innovations are met with greater investment from both the public and private sectors in recycling infrastructure and markets to keep the momentum alive.” What is your brand going to do in 2021 to join the ‘me to we’ movement?

For international corporate presentations, regional chain presentations, local educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all.

In a Battle for Share of Stomach

"Better-for-You' Matters"







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