Monday, September 28, 2020

Torchy’s Tacos Drives Sales with Retail Line into Local Whole Foods


Do you have flavorful craveable food? You, don’t have to be a national chain, a large chain, or the largest local restaurant company to drive top line sales and bottom-line profits outside of your four walls.  That according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Torchy’s Tacos, is an Austin-based ‘craft’ casual taco brand, with distinctive full-flavored menu items that consumers say creates a qualitative point of differentiation according to Johnson.  Now local residents will be able to purchase its famous Green Chile Queso and Diablo Sauce at local Whole Foods stores as well.

Torchy’s consumers will be available at approximately 40 Whole Foods locations in Texas, Arkansas, Oklahoma and Louisiana. So, “taco junkies can bring the Torchy’s restaurant experience home on their next grocery store trip, for certified Damn Good snacking or elevating homemade creations with authentic Torchy’s flavor” according to local reports.

Torchy’s first opened as an Austin, Texas food trailer in 2006, Torchy’s Green Chile Queso has spurred queso addictions across the country with its creamy texture and touch of green chile heat, while Torchy’s signature Diablo Sauce adds a full-flavored, spicy kick to tacos and more. So, what is differentiation with distinction? Today, grocerant niche success comes from products that are familiar but with a twist; and at Torchy’s that twist is the unique flavor if its Green Chile Queso and Diablo Sauce.

Mike Rypka, founder of Torchy’s Tacos stated, “I started Torchy’s Tacos in 2006 as a food trailer and would ride around town on my red Vespa, inviting people to swing by to try our creative take on tacos and addictive queso,” … “In those early days, our Green Chile Queso became our calling card – when guests would try our tacos and queso, we’d often hear, ‘That’s damn good!” It’s been a fan favorite ever since. To see our Green Chile Queso and Diablo Sauce hit the shelves at Whole Foods, another hometown Austin brand, is incredibly exciting, and we can’t wait for fans to enjoy at home.”

Building your brand in nontraditional locations is an invitation for new consumer trial, customer adoption, and simultaneously a reward for your current customer base. How are you building you brand story? How are you rewarding your best customers? 

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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