Thursday, September 17, 2020

Taco Bell Renews Partnership Give Away Xbox Series X Bundles


If success leaves clues and it does. Then the Taco Bell X Box promotion is a real hit driving new electricity, messaging, awareness for both brands according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

You have all heard the old adage ‘if its not broke don’t fix it’.  Well, that’s about half right.  If the business development ideations worked in 2019 then, in 2020 you need to elevate it and take it to the next level, and that is exactly what Taco Bell is trying to do with this year’s promotion.  Consumers are dynamic not static and brands need to push each other forward with customer relevance according to Johnson.  

So, Taco Bell and Xbox are joining forces for the fourth year in a row to give away Xbox Series X bundles before the next-gen console launches nationwide, and this year, winning is as easy as sipping on a Taco Bell beverage. Starting September 24, customers who purchase any medium or large drink via the Taco Bell app or in-person will receive a code on their cup for a chance to win the new bundle. With up to three entries per day and a winner approximately every 15 minutes, there are more chances to win and enjoy the fastest, most powerful Xbox ever.

Get ready, while the national beverage promotion goes live on September 24, Taco Bell is sharing another way to win an Xbox Series X even earlier via its new digital rewards program. All fans need to do is download the Taco Bell app and join the Taco Bell Rewards Beta program by September 13. Those that have opted-in to receive emails will be able to register and gain exclusive access to be included in daily drawings from September 15 to September 21.

Nikki Lawson, Taco Bell’s Chief Global Brand Officer, stated “For four years now, Taco Bell and Xbox have continued to break the mold to create experiences consumers crave,” .. “Our goal has always been to meet our fans where they are culturally, and the gaming world is no exception. With digital gaming and entertainment serving as a connector for so many people these days, we’re excited to be the first to offer consumers the ultimate gaming console before it launches nationwide.”

So, what do you get? The bundle includes the new Xbox Series X, one new Xbox Wireless Controller and six-months of Xbox Game Pass Ultimate, giving fans all the benefits of Xbox Live Gold, including online multiplayer and access to more than 100 high-quality games on console and PC, as well as cloud gaming on Android mobile devices, exclusive member deals and discounts, and more as soon as they turn on their console. How are you building new electricity?  Are you looking outside your four walls? Outside the Box?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, plant based foods, sampling, toy’s, cereal, developing brands,  grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?

Are you looking for a new electricity to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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